Jan 16, 2007 | content, content creation, conversion strategy, internet marketing, search engine marketing, search marketing, sem, SEO, sponsored search, web marketing, web site marketing
You put a lot of work into getting people to your web site – search engine optimization, pay-per-click, content creation – but it doesn’t mean much if you are not able to convert traffic into customers. Following are a few tips for improving your...
Dec 15, 2006 | blog, blog marketing, Blogging, blogging advice, business, content, content creation, internet marketing
Dan Kennedy has a piece of marketing advice that I really like, and that I try to adhere to every day (actually, Kennedy has many pearls of wisdom), that goes something like this:Do something every day to put prospects in the pipeline.In other words, do some kind of...
Dec 13, 2006 | content, content creation, copywriting, internet marketing, search engine optimization, SEO
Even if you don’t know a thing about HTML, you can at least partially optimize the pages of your Web site by “eyeballing” them and passing the suggestions along to your web designer (or doing them yourself if you have that ability). Here are some...
Dec 10, 2006 | content, content creation, internet marketing, online pr, online press releases, online publicity, pr, Publicity, web marketing
Unlike the real world, where doing press releases is a slow, laborious process, in the on-line world, sending a single press release can result in extremely wide distribution and almost immediate feedback. The first key is to use a press release distribution service...
Dec 8, 2006 | blog, blog marketing, Blogging, blogging advice, Branding, content, content creation, internet marketing
The whole point of your Internet marketing campaign is to drive people to your web site and then get them to do something: buy your product, fill out a form, call you, whatever. The more traffic you can drive to your site, the better your chances of achieving your web...
