Apr 4, 2007 | ad writing, advertising, copywriting, email marketing, internet marketing, marketing
An email I got this morning reminded me of a couple of good Internet marketing principles, so I thought I would talk about it.Not too long ago, I owned an old Dodge Ram truck. I bought a part for it that I had not been able to find from a web site called...
Feb 27, 2007 | ad writing, advertising, content, content creation, conversion strategy, copywriting, internet marketing, marketing
When writing copy for your web site (or any other marketing piece), don’t assume that the reader will understand why he should do business with you. Don’t overestimate the intelligence of the reader. Write in such a way that a person who doesn’t know...
Feb 22, 2007 | ad writing, advertising, content, content creation, conversion strategy, copywriting, internet marketing, web marketing, web site marketing
Yesterday’s post got us into that direct marketing kind of mode. The weather in Nashville was beautiful so I (Jerry) spent some time in the afternoon sitting outside reading a Dan Kennedy book, No B.S. Wealth Creation for Entrepreneurs. Highly recommended, as...
Feb 22, 2007 | ad writing, content creation, copywriting, internet marketing, marketing, online branding, web marketing, web site marketing
A.I.D. Attention, interest, desire.This is a classic direct marketing formula that, if you apply it to your online marketing, will make you much more successful. Today’s blog is a lesson in applying this formula to your Internet marketing.The...
Dec 13, 2006 | content, content creation, copywriting, internet marketing, search engine optimization, SEO
Even if you don’t know a thing about HTML, you can at least partially optimize the pages of your Web site by “eyeballing” them and passing the suggestions along to your web designer (or doing them yourself if you have that ability). Here are some...
Dec 2, 2006 | ad writing, copywriting, internet marketing, pay-per-click, PPC, search engine marketing, Yahoo, Yahoo Search, Yahoo Search Marketing
Here is some advice on writing successful pay-per-click ads.You’re probably going to have to write a lot of ads. Even if you only have 100 keywords in your campaign, those ads need to be targeted to the keywords. You can somewhat reduce the workload by using...
