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A Real World Example of Good Online Marketing – Right in my Inbox

An email I got this morning reminded me of a couple of good Internet marketing principles, so I thought I would talk about it.Not too long ago, I owned an old Dodge Ram truck. I bought a part for it that I had not been able to find from a web site called...

Internet Marketing Copywriting – Connect the Dots for the Reader

When writing copy for your web site (or any other marketing piece), don’t assume that the reader will understand why he should do business with you. Don’t overestimate the intelligence of the reader. Write in such a way that a person who doesn’t know...

Applying Direct Marketing Concepts to Your Online Marketing – Your USP and Advertising Copy

Yesterday’s post got us into that direct marketing kind of mode. The weather in Nashville was beautiful so I (Jerry) spent some time in the afternoon sitting outside reading a Dan Kennedy book, No B.S. Wealth Creation for Entrepreneurs. Highly recommended, as...

A.I.D.: Using a Classic Copywriting Formula to Strengthen Your Internet Marketing

A.I.D. Attention, interest, desire.This is a classic direct marketing formula that, if you apply it to your online marketing, will make you much more successful. Today’s blog is a lesson in applying this formula to your Internet marketing.The...

Eyeballing Your Web Site for Search Engine Optimization

Even if you don’t know a thing about HTML, you can at least partially optimize the pages of your Web site by “eyeballing” them and passing the suggestions along to your web designer (or doing them yourself if you have that ability). Here are some...

Search Marketing: Pay-Per-Click Ad Writing Tips

Here is some advice on writing successful pay-per-click ads.You’re probably going to have to write a lot of ads. Even if you only have 100 keywords in your campaign, those ads need to be targeted to the keywords. You can somewhat reduce the workload by using...