Jun 5, 2007 | google, Google Adwords, Google radio, Google radio ads, internet marketing, pay-per-click, PPC, search marketing, web site marketing
You may have noticed a new tab on your Google AdWords control panel – “Audio Ads”. The Audio Ads option lets you run a radio ad campaign in a very similar fashion as a paid search ad campaign. When you click the tab, you have the option to...
May 23, 2007 | AdWords Editor, google, Google Adwords, internet marketing, paid search, pay-per-click, PPC, search engine marketing, sem, sponsored search, web site marketing
We at Work Media have started using the AdWords Editor tool quite a bit. The AdWords Editor is a free tool that Google recently released to allow for OFF-LINE editing of your AdWords account. It is a bare bones application with a couple of neat features. One feature...
May 21, 2007 | google, Google Adwords, paid search, pay-per-click, PPC, search engine marketing, search marketing, sem, web site marketing
When setting up Google AdWords ads, you have to split your ad copy up into two lines of 35 characters or less. To save space, you may be tempted to split up a word with a hyphen, starting the word on the first line and continuing on the second line. This is often the...
May 1, 2007 | bid management, google, Google Adwords, internet marketing, paid search, pay-per-click, search engine marketing, search marketing, sem, web site marketing
Traditionally, bidding on clicks in a search engine has been a hit-or-miss proposition. You set the MAXIMUM you are willing to pay for a click, and then your actual click cost usually ends up well below that. To play the game, you have to be willing to bid high to get...
Apr 3, 2007 | advertising, cable TV, google, Google Adwords, internet marketing, marketing, TV advertising
Google is making a lot of people very happy…and some people very sad. In a move that could begin a momentous swing for the way TV ad space is purchased, Google has announced a partnership with EchoStar Communications to launch a new system for purchasing ad...
Mar 29, 2007 | ad networks, advertising, Branding, google, Google Adwords, internet marketing, marketing, web marketing, web site marketing
We thought we would take the time today to talk about some online advertising methods we are either already doing or are thinking about implementing.We are working with a mortgage lead generation business that is using Google video ads. We are running the ads on news...
