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Astounding Results with Social Bookmarking

For one of our clients we are currently promoting, we are doing a lot of linking – pretty standard stuff for a search engine optimization campaign. As part of this process, we are doing a fair amount of social bookmarking of our client’s web pages. We...

Google Site Links Expansion Gives Marketers More Control

If you don’t currently have a Google WebMaster account that you use to submit XML sitemap files to Google, get one! The URL is: https://www.google.com/webmasters/tools/siteoverviewThis allows you to directly tell Google about the structure and indexable content...

Dynamic Keyword Insertion in Google AdWords Ads

We are perplexed by how mysterious Google tends to make things. Certainly, the company does everything it can to hide the intricacies of its search algorithms so as to disallow anyone taking advantage of it for artificial gains in search rankings. Fair enough. But...

Chronicling the Development of a Google AdWords Management Application – Part 4

We’re big on gaining as much Google “shelf space” as possible. In other words, for any particular keyword we are targeting, we want to have a paid search listing on the search results page as well as at least one natural search ranking. We think it...

A Rant About Google Quality Score

We don’t do a whole lot of complaining in this blog. We like to stay on the positive side. But Google is really getting on our nerves with its keyword “Quality Score”. A representative from Google described Quality Score thusly:”Quality Score...

Preparing for the Onslaught of New Business

Jerry Work here. I have no idea what to write about today. I’m not feeling very inspired. I have not had very much time the last few days to work on the AdWords management application, so there’s not much to talk about with that. I was up ALL night Monday...