Nov 19, 2007 | google, Google Adwords, internet marketing, paid search, pay-per-action, pay-per-click, ppa, PPC, search marketing, sem, sponsored search, web marketing, web site marketing
Google has changed the name of its “site-targeted” AdWords campaigns to “placement-targeted.” We’re not sure of the reason behind the name because it’s the same thing it was before – a way for advertisers to advertise on...
Nov 2, 2007 | api, application development, google, Google Adwords, internet marketing, paid search, pay-per-click, search engine marketing, sem
Yes, yes, development of our proprietary Google AdWords application is still ongoing. We just finished a section of the application that I am excited about it because it will be a major time saver in setting up Google campaigns. What we’ve done is give our...
Oct 31, 2007 | advertising, Facebook, internet marketing, paid search, pay-per-click, PPC, sponsored search, web marketing, web site marketing
Facebook has just released a new advertising platform called Flyers Pro ads intended specifically for serving targeted ads to Facebook users. Rather than serving ads based on keywords, like search ads, the ads are served based on user profiles. For example, you can...
Oct 29, 2007 | internet marketing, paid search, pay-per-click, PPC, search engine optimization, search marketing, web marketing, web site marketing
My brother/partner and I had a good laugh the other day. We’re based in Nashville, and let’s face it – people around here have their own unique take on the English language. We are working on a new design for the Work Media web site, and Chris...
Oct 18, 2007 | ad writing, google, Google Adwords, internet marketing, paid search, pay-per-click, PPC, search engine marketing, search marketing, sem, sponsored search, web marketing, web site marketing
We are perplexed by how mysterious Google tends to make things. Certainly, the company does everything it can to hide the intricacies of its search algorithms so as to disallow anyone taking advantage of it for artificial gains in search rankings. Fair enough. But...
Oct 16, 2007 | api, application development, google, Google Adwords, internet marketing, paid search, pay-per-click, PPC, search engine optimization, search marketing, web site marketing
We’re big on gaining as much Google “shelf space” as possible. In other words, for any particular keyword we are targeting, we want to have a paid search listing on the search results page as well as at least one natural search ranking. We think it...
