Dec 27, 2006 | internet marketing, pay-per-click, PPC, SEO
The Christmas season, while jolly for the family gatherings and children, can be a financial nightmare for service oriented businesses. As retail businesses scramble to get their messages out during the holidays, it drives television ad rates through the roof. Guess...
Dec 21, 2006 | google, Google Adwords, internet marketing, pay-per-click, PPC, search engine marketing, Website Optimizer, Yahoo Search Marketing
Google has always been a step ahead of the other search engines in terms of providing tools to maximize the performance of your pay-per-click campaign. For instance, the Google Adwords interface has allowed for ad split-testing (or “A/B testing”) for quite...
Dec 20, 2006 | internet marketing, keyword research, keywords, pay-per-click, PPC, search engine marketing, search engine optimization, SEO, sponsored search
The keyword research process typically begins by generating as many keywords as possible from several different sources, such as the tools at Nichebot.com or the keyword research tool in your SEO software. Once you have a long list of possible keywords, you look at...
Dec 2, 2006 | ad writing, copywriting, internet marketing, pay-per-click, PPC, search engine marketing, Yahoo, Yahoo Search, Yahoo Search Marketing
Here is some advice on writing successful pay-per-click ads.You’re probably going to have to write a lot of ads. Even if you only have 100 keywords in your campaign, those ads need to be targeted to the keywords. You can somewhat reduce the workload by using...
Nov 29, 2006 | blog marketing, internet marketing, pay-per-click, PPC, search engine marketing, sponsored search, web marketing, Yahoo, Yahoo Search, Yahoo Search Marketing
I just got an email from Yahoo! explaining a change in the Manage Bids page of the Yahoo! Search Marketing control panel. According to this email, the “Top 5 Max Bids”, “Position”, and “Your Cost” columns are being replaced with...
Nov 28, 2006 | internet marketing, pay-per-click, PPC, search engine marketing, search engine optimization, SEO, web marketing
I will be speaking at the Nashville Technology Council’s Search Engine Optimization and Marketing Roundtable, sponsored by Sitening, on Thursday, January 4th.Here is the link for more information: http://www.technologycouncil.com/news.php?viewStory=1040This...
