Dec 11, 2006 | internet marketing, internet marketing podcast, podcast, podcasting, search engine marketing, search engine optimization, SEO, web marketing
I’ ve been listening to a lot of Internet marketing podcasts lately. The people who are creating all those marketing information products (many of whom are the ones doing the podcasting) have some good ideas. And they’re a lot more on the cutting edge than...
Dec 4, 2006 | internet marketing, keyword research, search engine marketing, search engine optimization, SEO
When deciding on keywords for which your web site should be promoted, you should think in terms of what keywords are most likely to be used by people who are most likely to purchase your product or service and, preferably, are close to being ready to make a...
Dec 2, 2006 | ad writing, copywriting, internet marketing, pay-per-click, PPC, search engine marketing, Yahoo, Yahoo Search, Yahoo Search Marketing
Here is some advice on writing successful pay-per-click ads.You’re probably going to have to write a lot of ads. Even if you only have 100 keywords in your campaign, those ads need to be targeted to the keywords. You can somewhat reduce the workload by using...
Dec 1, 2006 | blog, blog marketing, Blogging, blogging advice, internet marketing, search engine marketing, web marketing
If you only approach blogging from the perspective that you are going to post blogs and hope people read them, you are missing half of the equation. There is a community of bloggers engaged in discussion about your industry. Be a part of their discussion. Search out...
Nov 30, 2006 | blog marketing, Blogging, internet marketing, marketing, search engine marketing, web marketing
If you publish a regular blog, you should take the steps to make sure that those searching for blog posts in sites like technorati.com can find your blog. So you want to do three things:Use keywords that someone might use to search for your site in the title and body...
Nov 30, 2006 | google, google page rank, internet marketing, marketing, search engine marketing, search engine optimization, web marketing
If you are engaged in an SEO campaign, you may have constructed landing or gateway pages optimized for very specific search phrases. If that is the case, it may be tempting to engage in separate linking campaigns for the optimized pages. In some instances, that might...
