Jan 11, 2008 | internet marketing, keyword research, keywords, Microsoft, Microsoft adCenter, MSN, MSN Labs, paid search, pay-per-click, PPC, search engine marketing, sem, web marketing
Microsoft has released a new tool for use by advertisers on its search engine – adCenter Add-in for Excel 2007. Microsoft describes it as:”…a keyword research and optimization tool that can help you understand keyword popularity and trends, and gain...
Jan 8, 2008 | gadget, google, internet marketing, mashup, online branding, widget
A “widget” is a program that runs inside a browser or on a user’s desktop (such as when running Google Desktop) that provides extra functionality for the user. Widget creation is a hot trend in online marketing these days. They are generally written...
Jan 4, 2008 | ad writing, conversion strategy, copywriting, internet marketing, paid search, pay-per-click, PPC, search engine marketing, search marketing, sem, sponsored search
If you are driving traffic to your web site through paid search, but that traffic is not profitable, then you may need to re-examine how you are targeting your ads. Chances are your targeting is too broad. Remember, you don’t just target with your keywords...
Jan 2, 2008 | advertising, analytics, business advice, business planning, internet marketing, marketing, marketing plan, performance measurement, tracking, web site marketing
Welcome to the first Work Media blog post of 2008. We hope everybody had a terrific New Years!We’ve been finishing up the Work Media 2008 marketing plan and it got me thinking about something very important when it comes to marketing, and that is measurement....
Dec 20, 2007 | Uncategorized
This will be our last blog until after Christmas. Work Media will only be open for part of next week, and I (Jerry) will be in Memphis for several days, so our productivity will definitely take a hit. So before we close shop, we wanted to take this opportunity to wish...
