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Targeted Online Advertising with Facebook

Facebook has just released a new advertising platform called Flyers Pro ads intended specifically for serving targeted ads to Facebook users. Rather than serving ads based on keywords, like search ads, the ads are served based on user profiles. For example, you can...

Picking Up Search Engine Traffic with Misspelled Keywords

My brother/partner and I had a good laugh the other day. We’re based in Nashville, and let’s face it – people around here have their own unique take on the English language. We are working on a new design for the Work Media web site, and Chris...

Find Ways to Get Content on Your Web Pages

We’re still amazed at the number of times we get contacted about optimizing a BRAND NEW web site that is lousy from an optimization standpoint. Usually the problem is that the site is constructed in such a way that it is very difficult to get any optimized...

Astounding Results with Social Bookmarking

For one of our clients we are currently promoting, we are doing a lot of linking – pretty standard stuff for a search engine optimization campaign. As part of this process, we are doing a fair amount of social bookmarking of our client’s web pages. We...

Google Site Links Expansion Gives Marketers More Control

If you don’t currently have a Google WebMaster account that you use to submit XML sitemap files to Google, get one! The URL is: https://www.google.com/webmasters/tools/siteoverviewThis allows you to directly tell Google about the structure and indexable content...