Sep 19, 2007 | Google Adwords, internet marketing, paid search, pay-per-click, search engine optimization, web marketing, web site marketing, Yahoo Search Marketing
This marks Work Media’s 150th blog post. Whoohoo! To those of you who have been along for the ride, we thank you. If you’re new to Work Media, then welcome. If you don’t know, Work Media is a small Internet marketing firm based in Nashville. The...
Sep 17, 2007 | content, content creation, internet marketing, video, web marketing, web site marketing
The movement toward online video/entertainment continues to pick up speed. There are a lot of major established entertainment industry veterans, such as Disney’s Michael Eisner and the Coen brothers, who are creating content exclusively for the Web. This is a...
Sep 13, 2007 | google, Google Adwords, internet marketing, paid search, pay-per-click, PPC, search engine marketing, search marketing, web marketing, web site marketing
One technique for fine tuning your Google AdWords campaign is to use Google’s geographic targeting options to only run your ads specific markets. One very good reason for this is if you only do business in certain markets. In this case, you will be wasting money...
Sep 12, 2007 | AdWords Editor, google, Google Adwords, internet marketing, paid search, pay-per-click, PPC, search engine marketing, search marketing, sponsored search, web marketing, web site marketing
In Google AdWords Editor, when you are on the Ad Groups screen/tab, there are two options for making bulk bid changes: Advanced Bid Changes and Advanced Content Bid Changes. They accomplish exactly the same thing for search and content bids, respectively.Clicking one...
Sep 10, 2007 | AdWords Editor, google, Google Adwords, internet marketing, paid search, pay-per-click, PPC, search engine marketing, search marketing, sponsored search, web marketing, web site marketing
When working with text ads (in the Text Ads tab) in Google AdWords Editor, at the very bottom of the screen are two very handy functions – Replace Text and Advanced URL Changes.Replace Text does just what it says – it replaces text. It works just like...
Sep 7, 2007 | AdWords Editor, google, Google Adwords, internet marketing, paid search, pay-per-click, PPC, search engine marketing, search marketing, sem, sponsored search, web marketing, web site marketing
The Google AdWords Editor has a Tools link on the main menu that has four options: Find Duplicate Keywords, Keyword Grouper, Show Ads with Selected Images, and Settings.Find Duplicate Keywords is a very useful function for making sure you are not duplicating keywords...
Sep 6, 2007 | AdWords Editor, google, Google Adwords, internet marketing, paid search, pay-per-click, PPC, search engine marketing, search marketing, sem, web marketing, web site marketing
Google AdWords Editor lets you export AdWords account data in several different formats – as a CSV file, as an AdWords Editor archive file, as an AdWords Editor sharing file, and as an HTML file. File exporting options are available via the File link on the main...
Sep 5, 2007 | AdWords Editor, google, Google Adwords, internet marketing, paid search, pay-per-click, PPC, search engine marketing, search marketing, sem, web marketing, web site marketing
We thought we would step back a moment in this blog post and discuss each of the tabbed sections on the right-hand side of the Google AdWords interface.The right-hand side of the Google AdWords Editor is divided into eight different screens, with tabs at the top to...
Sep 4, 2007 | AdWords Editor, internet marketing, paid search, pay-per-click, PPC, search engine marketing, search marketing, sem, sponsored search, web site marketing
Google AdWords Editor lets you create draft accounts, which are accounts that do not get uploaded when you click the button to post selected changes. The reasons you would want to set up a draft account are numerous, including:You want to build out a new campaign and...
Aug 30, 2007 | AdWords Editor, google, Google Adwords, internet marketing, paid search, pay-per-click, PPC, search engine marketing, search marketing, sem, web marketing
Continuing with our Google Power Users series focusing on the Google AdWords Editor…Google AdWords Editor can be used to quickly set up site-targeted campaigns. To do so, follow these steps:1. Right-click on the account name in the left-hand menu.2. Click...
