Jun 5, 2007 | google, Google Adwords, Google radio, Google radio ads, internet marketing, pay-per-click, PPC, search marketing, web site marketing
You may have noticed a new tab on your Google AdWords control panel – “Audio Ads”. The Audio Ads option lets you run a radio ad campaign in a very similar fashion as a paid search ad campaign. When you click the tab, you have the option to...
May 30, 2007 | internet marketing, paid search, pay-per-click, PPC, search marketing, sem, SEO, sponsored search
Well, I knew it would happen sooner or later. We’ve finally gotten so busy that publishing our blog has slipped way down our list of priorities as we do everything we can to keep our clients happy and our business growing. We apologize for the lack of new posts...
May 23, 2007 | AdWords Editor, google, Google Adwords, internet marketing, paid search, pay-per-click, PPC, search engine marketing, sem, sponsored search, web site marketing
We at Work Media have started using the AdWords Editor tool quite a bit. The AdWords Editor is a free tool that Google recently released to allow for OFF-LINE editing of your AdWords account. It is a bare bones application with a couple of neat features. One feature...
May 21, 2007 | google, Google Adwords, paid search, pay-per-click, PPC, search engine marketing, search marketing, sem, web site marketing
When setting up Google AdWords ads, you have to split your ad copy up into two lines of 35 characters or less. To save space, you may be tempted to split up a word with a hyphen, starting the word on the first line and continuing on the second line. This is often the...
May 16, 2007 | advertising, charity, email marketing, environmentalism, internet marketing, marketing, pr, Publicity, social media
It is possible to weld the core business motive of generating profit with virtues such as charity and environmentalism. Not only is it possible, it is advisable.If you incorporate an element of charity into a marketing campaign, such as giving a percentage of earnings...
May 14, 2007 | autoresponder, email marketing, GetResponse, internet marketing
Work Media has begun using the services of GetResponse.com, and so far we are highly impressed with the service. We don’t do much product recommending, but we’re going to make an exception. We did our research before signing up with an autoresponder...
May 11, 2007 | blog, blog marketing, Blogging, blogging advice, blogging service, internet marketing, search engine marketing, search engine optimization
Work Media is finishing up our first month of providing blogging services for one of our clients. The experiment has gone well. We blog all the time for our own purposes (we’re up to post number 115 – whoohoo!). But to blog for someone else in a completely...
May 8, 2007 | autoresponder, email marketing, internet marketing
You need to face facts – only a very small percentage of people who visit your web site are going to do business with you initially. You need to get that email address. The approach that Work Media has taken (and that probably many of you have taken) is to use a...
May 7, 2007 | bid management, internet marketing, pay-per-click, PPC, roas, search marketing, sem, sponsored search, web marketing
We have given advice on numerous occasions about using an ROAS (Return on Ad Spend)-based approach in setting your initial bids. In other words, don’t just GUESS what your opening bids should be – use some logic to set a bid that will allow you to make a...
May 3, 2007 | internet marketing, paid search, pay-per-click, PPC, search marketing, sem, sponsored search, Yahoo, Yahoo Search Marketing
Okay, after months of researching, writing, scrapping what we just wrote, re-writing, and re-writing some more, we have finally launched our latest book:Yahoo! Search Marketing User’s Handbook & Strategy GuideWe believe this is the first book on the market...
