Jul 19, 2007 | google, Google Adwords, Google Analytics, internet marketing, paid search, pay-per-click, PPC, search engine marketing, sponsored search, web marketing
There seem to be some technical issues going on at Google related to reporting. We have one client who is unable to change the range of data reported in his control panel. To see a specific range of data, he has to go through the full process of creating a report....
Jul 17, 2007 | Uncategorized
One of the most important rules of paid search marketing is that there must be a strong connection between the search phrase used in the search engine and what is shown on the page when the visitor arrives. In other words, if a person clicks on your search engine ad...
Jul 13, 2007 | google, internet marketing, paid search, pay-per-click, PPC, search engine marketing, search marketing, sem, sponsored search
Well, we’ve done it – we went a whole month between blog posts. I am definitely not proud of that fact. Hey, business is good, but that’s no excuse to let our blog die. So let’s try this again.One problem we’ve had with Google up to this...
Jun 13, 2007 | internet marketing, keyword research, keywords, pay-per-click, PPC, reporting, search engine marketing, search marketing, search query performance, sem
We are running a large campaign for a software company that sales design-related products. A lot of our time thus far on the project has been devoted to ad group “expansion” (that is, expanding the number of keywords and ads in each ad group). It is a...
Jun 6, 2007 | google, Google Adwords, Google radio, Google radio ads, internet marketing, pay-per-click, search marketing, sponsored search
In our last blog post, we began a discussion about Google’s new Google Radio Ads feature. Today we are going to provide some more detail about the service so you can decide for yourself if this might be right for your.Currently, all radio ads purchased through...
Jun 5, 2007 | google, Google Adwords, Google radio, Google radio ads, internet marketing, pay-per-click, PPC, search marketing, web site marketing
You may have noticed a new tab on your Google AdWords control panel – “Audio Ads”. The Audio Ads option lets you run a radio ad campaign in a very similar fashion as a paid search ad campaign. When you click the tab, you have the option to...
May 30, 2007 | internet marketing, paid search, pay-per-click, PPC, search marketing, sem, SEO, sponsored search
Well, I knew it would happen sooner or later. We’ve finally gotten so busy that publishing our blog has slipped way down our list of priorities as we do everything we can to keep our clients happy and our business growing. We apologize for the lack of new posts...
May 23, 2007 | AdWords Editor, google, Google Adwords, internet marketing, paid search, pay-per-click, PPC, search engine marketing, sem, sponsored search, web site marketing
We at Work Media have started using the AdWords Editor tool quite a bit. The AdWords Editor is a free tool that Google recently released to allow for OFF-LINE editing of your AdWords account. It is a bare bones application with a couple of neat features. One feature...
May 21, 2007 | google, Google Adwords, paid search, pay-per-click, PPC, search engine marketing, search marketing, sem, web site marketing
When setting up Google AdWords ads, you have to split your ad copy up into two lines of 35 characters or less. To save space, you may be tempted to split up a word with a hyphen, starting the word on the first line and continuing on the second line. This is often the...
May 16, 2007 | advertising, charity, email marketing, environmentalism, internet marketing, marketing, pr, Publicity, social media
It is possible to weld the core business motive of generating profit with virtues such as charity and environmentalism. Not only is it possible, it is advisable.If you incorporate an element of charity into a marketing campaign, such as giving a percentage of earnings...
