Feb 22, 2007 | ad writing, content creation, copywriting, internet marketing, marketing, online branding, web marketing, web site marketing
A.I.D. Attention, interest, desire.This is a classic direct marketing formula that, if you apply it to your online marketing, will make you much more successful. Today’s blog is a lesson in applying this formula to your Internet marketing.The...
Feb 20, 2007 | Google Adwords, internet marketing, Microsoft adCenter, paid search, pay-per-click, PPC, sem, web site marketing, Yahoo Search Marketing
Keyword tracking is very important to the success of a pay-per-click advertising campaign. If you have a conversion event page on your site, such as a thank you page or order confirmation page, you can measure your exact return on investment (ROI) or return on ad...
Feb 19, 2007 | internet marketing, keyword research, keywords, Microsoft adCenter, MSN, MSN Labs, paid search, pay-per-click, PPC, search engine marketing, search marketing, sem
We have been doing a lot of pay-per-click campaign management that spans all three major search engines: Google, Yahoo, and MSN. We’ve always done Google, but with the newness of the Yahoo and MSN ad interfaces, it has given us the opportunity to learn some new...
Feb 15, 2007 | internet marketing, keyword research, keywords, paid search, pay-per-click, search marketing, sem, sponsored search, web marketing, web site marketing
Keyword research is a very important part of the process of running a successful pay-per-click campaign. If you only run ads for broad, heavily searched phrases related to your business, you will likely be competing against lots of other businesses, and bids may be...
Feb 14, 2007 | bid management, internet marketing, paid search, pay-per-click, search engine marketing, search marketing, sem, sponsored search, web marketing, web site marketing
The American pay-per-click market is getting crowded. You can still keep costs down by taking a “long-tail” approach (looking for lots of little used by highly targeted search phrases for which to run ads), but with growth in paid search revenue for 2007...
Feb 13, 2007 | internet marketing, Microsoft adCenter, MSN, paid search, pay-per-click, PPC, search engine marketing, search marketing, sem, sponsored search, web marketing, web site marketing
Yesterday we began our discussion of dynamic text options when setting up pay-per-click ads to run on MSN, focusing mostly on the option to dynamically add the keyword into the title or ad copy. If you recall, there are four dynamic variables you can use in your ads:...
Feb 12, 2007 | internet marketing, Microsoft adCenter, MSN, paid search, pay-per-click, search engine marketing, search marketing, sem, sponsored search, web marketing, web site marketing
The Microsoft AdCenter console used to manage sponsored search ads on MSN has some very interesting dynamic text features that let you leverage your time and effort.When setting up an MSN ad, you enter text into four fields: Ad Title, Ad Text, Display URL, and...
Feb 9, 2007 | Google Adwords, internet marketing, MSN, paid search, pay-per-click, PPC, roas, search marketing, sem, sponsored search, web marketing, web site marketing, Yahoo Search Marketing
When preparing to begin a pay-per-click (ppc), or sponsored search, campaign, it really helps to go into the situation with an idea of what the numbers look like. By “the numbers”, we mean what kind of return on your investment you can expect assuming...
Feb 8, 2007 | bid management, Google Adwords, internet marketing, paid search, pay-per-click, PPC, search engine marketing, search marketing, sponsored search, Yahoo Search Marketing
Bid management software for managing pay-per-click campaigns seem like a great idea. You tell the software what you want your campaign to accomplish, set up the ads, and let the software do the work of changing bids many times a day to accomplish your goals.But it...
Feb 7, 2007 | internet marketing, keyword research, keywords, search engine optimization, SEO, web marketing, web site marketing
Myriad Search (myriadsearch.com) is an interesting search engine research tool created by the guy who runs seobook.com. It lets you run a search query and generate a list of results that are a combination of rankings in four major search engines: Google, Yahoo, MSN,...
