Dec 10, 2006 | content, content creation, internet marketing, online pr, online press releases, online publicity, pr, Publicity, web marketing
Unlike the real world, where doing press releases is a slow, laborious process, in the on-line world, sending a single press release can result in extremely wide distribution and almost immediate feedback. The first key is to use a press release distribution service...
Dec 8, 2006 | blog, blog marketing, Blogging, blogging advice, Branding, content, content creation, internet marketing
The whole point of your Internet marketing campaign is to drive people to your web site and then get them to do something: buy your product, fill out a form, call you, whatever. The more traffic you can drive to your site, the better your chances of achieving your web...
Dec 4, 2006 | internet marketing, keyword research, search engine marketing, search engine optimization, SEO
When deciding on keywords for which your web site should be promoted, you should think in terms of what keywords are most likely to be used by people who are most likely to purchase your product or service and, preferably, are close to being ready to make a...
Dec 2, 2006 | ad writing, copywriting, internet marketing, pay-per-click, PPC, search engine marketing, Yahoo, Yahoo Search, Yahoo Search Marketing
Here is some advice on writing successful pay-per-click ads.You’re probably going to have to write a lot of ads. Even if you only have 100 keywords in your campaign, those ads need to be targeted to the keywords. You can somewhat reduce the workload by using...
Dec 1, 2006 | blog, blog marketing, Blogging, blogging advice, internet marketing, search engine marketing, web marketing
If you only approach blogging from the perspective that you are going to post blogs and hope people read them, you are missing half of the equation. There is a community of bloggers engaged in discussion about your industry. Be a part of their discussion. Search out...
Nov 30, 2006 | blog marketing, Blogging, internet marketing, marketing, search engine marketing, web marketing
If you publish a regular blog, you should take the steps to make sure that those searching for blog posts in sites like technorati.com can find your blog. So you want to do three things:Use keywords that someone might use to search for your site in the title and body...
Nov 30, 2006 | google, google page rank, internet marketing, marketing, search engine marketing, search engine optimization, web marketing
If you are engaged in an SEO campaign, you may have constructed landing or gateway pages optimized for very specific search phrases. If that is the case, it may be tempting to engage in separate linking campaigns for the optimized pages. In some instances, that might...
Nov 29, 2006 | blog marketing, internet marketing, pay-per-click, PPC, search engine marketing, sponsored search, web marketing, Yahoo, Yahoo Search, Yahoo Search Marketing
I just got an email from Yahoo! explaining a change in the Manage Bids page of the Yahoo! Search Marketing control panel. According to this email, the “Top 5 Max Bids”, “Position”, and “Your Cost” columns are being replaced with...
Nov 28, 2006 | blog, blog marketing, Blogging, business, internet marketing, search engine marketing
Have a conversation with your audience. That’s really what you want your blog to be. I’ll admit, I (Jerry) have always been bad about trying to make every blog a post a full-blown tutorial on how to do something. It doesn’t have to be. As you...
Nov 28, 2006 | internet marketing, pay-per-click, PPC, search engine marketing, search engine optimization, SEO, web marketing
I will be speaking at the Nashville Technology Council’s Search Engine Optimization and Marketing Roundtable, sponsored by Sitening, on Thursday, January 4th.Here is the link for more information: http://www.technologycouncil.com/news.php?viewStory=1040This...
