Nov 30, 2006 | blog marketing, Blogging, internet marketing, marketing, search engine marketing, web marketing
If you publish a regular blog, you should take the steps to make sure that those searching for blog posts in sites like technorati.com can find your blog. So you want to do three things:Use keywords that someone might use to search for your site in the title and body...
Nov 30, 2006 | google, google page rank, internet marketing, marketing, search engine marketing, search engine optimization, web marketing
If you are engaged in an SEO campaign, you may have constructed landing or gateway pages optimized for very specific search phrases. If that is the case, it may be tempting to engage in separate linking campaigns for the optimized pages. In some instances, that might...
Nov 29, 2006 | blog marketing, internet marketing, pay-per-click, PPC, search engine marketing, sponsored search, web marketing, Yahoo, Yahoo Search, Yahoo Search Marketing
I just got an email from Yahoo! explaining a change in the Manage Bids page of the Yahoo! Search Marketing control panel. According to this email, the “Top 5 Max Bids”, “Position”, and “Your Cost” columns are being replaced with...
Nov 28, 2006 | blog, blog marketing, Blogging, business, internet marketing, search engine marketing
Have a conversation with your audience. That’s really what you want your blog to be. I’ll admit, I (Jerry) have always been bad about trying to make every blog a post a full-blown tutorial on how to do something. It doesn’t have to be. As you...
Nov 28, 2006 | internet marketing, pay-per-click, PPC, search engine marketing, search engine optimization, SEO, web marketing
I will be speaking at the Nashville Technology Council’s Search Engine Optimization and Marketing Roundtable, sponsored by Sitening, on Thursday, January 4th.Here is the link for more information: http://www.technologycouncil.com/news.php?viewStory=1040This...
Nov 26, 2006 | Uncategorized
If your web site is intended for business purposes, then you really need it to meet the needs of two distinct groups: human beings and search engines.People need to be led. Determine from the start exactly what action it is you want a visitor to your site to take, and...
Nov 22, 2006 | Uncategorized
The secrets angle is one that might work well for a professional services business. There are things you know how to do, or information you have, that most people don’t know. Or that most people don’t know that they know. If you don’t know something...
Nov 22, 2006 | Uncategorized
Search engine optimization techniques can be applied systematically and scientifically. There is a specific set of activites you can perform that will almost guarantee that you can at least achieve some visibility – that people will see your web site in the...
Oct 20, 2006 | Uncategorized
I recently read an article on BusinessWeek titled “Web Numbers: What’s Real?”. I have to admit that I was somewhat bothered by the article. It discusses the where/when of website statistics and the available sources for gathering this data. The...
Aug 29, 2006 | Uncategorized
Yahoo! updated their search index on August 25th. I haven’t noticed any changes on our end, but I’d check your rankings and see if you were affected. Yahoo! typically incorporates these updates to enhance relevancy in their serps… Unfortunately, i...
