Sep 24, 2018 | google, Google Search Console
Google Search Console is the platform Google makes available to provide it information about your website and receive feedback from Google. Information it will provide includes if it is indexing the pages of your site, what search terms people are using to find your...
Sep 10, 2018 | blog, Blogging, Facebook, WordPress
I have a client who has a website that was built several years ago on the WordPress platform. In the interim, much of the hosting environment and platform became outdated. The version of PHP that the server was running was outdated, WordPress was outdated, and most of...
Aug 21, 2018 | keyword research, keywords
There is a cool new keyword tool I have started using that I thought you might like to know about. It is called Answer the Public, and it is found at https://answerthepublic.com. You supply it with a keyword and it generates keyword lists based on Google and Bing auto...
Aug 7, 2018 | analytics, Google Analytics
Sometimes you’ve got to take the information in Google with a grain of salt. It’s not gospel. Sometimes it’s just downright wrong. There are a number of issues that can distort data. For instance, one’s browser settings can influence what...
Jul 30, 2018 | search engine optimization, SEO, WordPress
One of the great things about WordPress is its plugin architecture that allows you to add all kinds of functionality to your website that would otherwise be very difficult. One of the plugins I use most is Yoast. Yoast is an SEO plugin that analyzes your web pages and...
Jul 24, 2018 | internet marketing, Videos, YouTube
The way that people find and view video content is changing. Traditional television viewing continues to decline while consumers consume more and more video content through online channels. 5 billion videos are watched on YouTube every day. That is an absolutely...
Jul 20, 2018 | AdWords, google, Google Adwords, paid search, pay-per-click
A feature of Google AdWords that I have used often is dynamic ads, whereby the exact search phrase that triggered the ad is used in the ad copy. For example, if one of your keywords is “Atlanta Volvo dealership”, the top title of the ad could be...
Jul 16, 2018 | Branding, business, marketing
To me, the Harley Davidson episode unfolding right now is very interesting. I can see both sides of this thing. Especially with all of this new tariff stuff happening, I can see how purely from an economic standpoint it makes a lot of sense for Harley to manufacture...
Jul 10, 2018 | advertising, business, marketing, Multimedia
Yes, that’s right. We said “media media.” Get a behind the scenes look at the Work Media media team working on some music for a new marketing project.
