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Internet Marketing: Using Link Bait to Generate Traffic

Link Bait is content on your web site so interesting and compelling that others want to link to it and discuss it. Examples of different kinds of link bait include free books, free tools or downloads, and contests. To give you a better idea of what link bait looks...

Internet Marketing: Time to Get Your 2007 Plan Together

If you’re in business for yourself, you know the importance of having a written business plan of some kind. If you have no written plan, you need to do one, regardless of the size of your business. It doesn’t have to be a complicated, 50 page plan. It can...

Research Proves That Information-Seeking Consumers Online Are Big Spenders: How to Take Advantage of It

Scarborough Research has released a new research report about the buying habits of online newspaper readers based on data from newspapers in five markets: Sacramento, Houston, Providence, Orlando, and Kansas City. The data proved that online newspaper readers tend to...

Internet Marketing Advice: Market Every Day

Dan Kennedy has a piece of marketing advice that I really like, and that I try to adhere to every day (actually, Kennedy has many pearls of wisdom), that goes something like this:Do something every day to put prospects in the pipeline.In other words, do some kind of...

Integrating Your Blog Into Your Web Site

The whole point of your Internet marketing campaign is to drive people to your web site and then get them to do something: buy your product, fill out a form, call you, whatever. The more traffic you can drive to your site, the better your chances of achieving your web...

Blogging Advice: Be a Part of the Community

If you only approach blogging from the perspective that you are going to post blogs and hope people read them, you are missing half of the equation. There is a community of bloggers engaged in discussion about your industry. Be a part of their discussion. Search out...