Nov 27, 2007 | google, Google Adwords, internet marketing, paid search, pay-per-click, PPC, search engine marketing, search marketing, web marketing, web site marketing
‘Hope everybody had a fantastic Thanksgiving. I headed down to Memphis to spend a few days at my in-laws’. I lived in Memphis for several years. The city has gotten some bad press recently because of its’ crime rate, but it’s a great city with...
Nov 19, 2007 | google, Google Adwords, internet marketing, paid search, pay-per-action, pay-per-click, ppa, PPC, search marketing, sem, sponsored search, web marketing, web site marketing
Google has changed the name of its “site-targeted” AdWords campaigns to “placement-targeted.” We’re not sure of the reason behind the name because it’s the same thing it was before – a way for advertisers to advertise on...
Nov 2, 2007 | api, application development, google, Google Adwords, internet marketing, paid search, pay-per-click, search engine marketing, sem
Yes, yes, development of our proprietary Google AdWords application is still ongoing. We just finished a section of the application that I am excited about it because it will be a major time saver in setting up Google campaigns. What we’ve done is give our...
Oct 18, 2007 | ad writing, google, Google Adwords, internet marketing, paid search, pay-per-click, PPC, search engine marketing, search marketing, sem, sponsored search, web marketing, web site marketing
We are perplexed by how mysterious Google tends to make things. Certainly, the company does everything it can to hide the intricacies of its search algorithms so as to disallow anyone taking advantage of it for artificial gains in search rankings. Fair enough. But...
Oct 16, 2007 | api, application development, google, Google Adwords, internet marketing, paid search, pay-per-click, PPC, search engine optimization, search marketing, web site marketing
We’re big on gaining as much Google “shelf space” as possible. In other words, for any particular keyword we are targeting, we want to have a paid search listing on the search results page as well as at least one natural search ranking. We think it...
Oct 11, 2007 | google, Google Adwords, internet marketing, paid search, pay-per-click, PPC, Quality Score, search engine marketing, search marketing, web marketing, web site marketing
We don’t do a whole lot of complaining in this blog. We like to stay on the positive side. But Google is really getting on our nerves with its keyword “Quality Score”. A representative from Google described Quality Score thusly:”Quality Score...
