May 1, 2007 | bid management, google, Google Adwords, internet marketing, paid search, pay-per-click, search engine marketing, search marketing, sem, web site marketing
Traditionally, bidding on clicks in a search engine has been a hit-or-miss proposition. You set the MAXIMUM you are willing to pay for a click, and then your actual click cost usually ends up well below that. To play the game, you have to be willing to bid high to get...
Apr 27, 2007 | conversion strategy, HTML, internet marketing, scripting, search engine optimization, search marketing, sem, SEO, tracking, web marketing, web site marketing
We have a client for whom we are managing a small pay-per-click campaign. We are trying to implement tracking, with a conversion being defined as the submission of a form on their site. We need to do this to determine what keywords or ad copy results in the best...
Apr 26, 2007 | content network, internet marketing, LookSmart, paid search, pay-per-click, PPC, search engine marketing, search marketing, sem, sponsored search, web site marketing
LookSmart is a lower tier search network that has a pay-per-click advertising model similar to the major search engines. The disadvantage of using LookSmart is that it has only a fraction of the penetration of Google or Yahoo (or even MSN, for that matter). The...
Apr 25, 2007 | internet marketing, pay-per-click, PPC, search engine marketing, search marketing, sem, sponsored search, web marketing, web site marketing
Here are some quick, non-mathematical thoughts regarding your bidding strategy.There is a fair amount of research that indicated that, in general, the higher your ad ranking on a search engine results page, the higher your conversion rate. So there’s one...
Apr 23, 2007 | internet marketing
Jerry Work here again. This weekend we succesfully produced the newest member of our family, Elizabeth Skyler Work, born 6:03PM Friday evening, weighing in at a healthy 7 pounds, 7 ounces, and 20.5 inches. Here is a picture of our family – my wife, Wendi, my...
Apr 19, 2007 | internet marketing
Jerry Work here. These are exciting days around the Work Media headquarters. We have begun a search engine marketing consulting assignment for Bentley Systems, a CAD software company based in Philadelphia that is one of the most respected companies in the industry....
