May 8, 2007 | autoresponder, email marketing, internet marketing
You need to face facts – only a very small percentage of people who visit your web site are going to do business with you initially. You need to get that email address. The approach that Work Media has taken (and that probably many of you have taken) is to use a...
May 7, 2007 | bid management, internet marketing, pay-per-click, PPC, roas, search marketing, sem, sponsored search, web marketing
We have given advice on numerous occasions about using an ROAS (Return on Ad Spend)-based approach in setting your initial bids. In other words, don’t just GUESS what your opening bids should be – use some logic to set a bid that will allow you to make a...
May 3, 2007 | internet marketing, paid search, pay-per-click, PPC, search marketing, sem, sponsored search, Yahoo, Yahoo Search Marketing
Okay, after months of researching, writing, scrapping what we just wrote, re-writing, and re-writing some more, we have finally launched our latest book:Yahoo! Search Marketing User’s Handbook & Strategy GuideWe believe this is the first book on the market...
May 2, 2007 | ad networks, advertising, internet marketing, marketing, paid search, pay-per-click, PPC, search marketing, sponsored search, web site marketing
You’ve probably heard that Google has recently purchased Double Click, an ad network management company. Well, in keeping pace, Yahoo! has just announced the purchase of Right Networks, an online ad exchange. Both deals greatly increase the respective...
May 1, 2007 | bid management, google, Google Adwords, internet marketing, paid search, pay-per-click, search engine marketing, search marketing, sem, web site marketing
Traditionally, bidding on clicks in a search engine has been a hit-or-miss proposition. You set the MAXIMUM you are willing to pay for a click, and then your actual click cost usually ends up well below that. To play the game, you have to be willing to bid high to get...
Apr 27, 2007 | conversion strategy, HTML, internet marketing, scripting, search engine optimization, search marketing, sem, SEO, tracking, web marketing, web site marketing
We have a client for whom we are managing a small pay-per-click campaign. We are trying to implement tracking, with a conversion being defined as the submission of a form on their site. We need to do this to determine what keywords or ad copy results in the best...
