Mar 22, 2007 | advertising, internet marketing, marketing, pay-per-click, PPC, search engine marketing, search marketing, sem, sponsored search, web marketing, web site marketing
Pay-per-click marketing is a fantastic way to engage in a targeted advertising campaign – this you probably already know. But what most people don’t think about is what a quick and cost-effective testing ground search engine marketing is.For example, if...
Mar 6, 2007 | del.icio.us, internet marketing, marketing, social bookmarking, social media, web marketing, web site marketing
Yesterday marked out 80th blog post. We’re proud of that because it really took us quite a while to get the hang of it, but we’re on a roll now. If you’ve been reading this blog for a while, then we thank you for sticking with us. If you’re...
Feb 27, 2007 | ad writing, advertising, content, content creation, conversion strategy, copywriting, internet marketing, marketing
When writing copy for your web site (or any other marketing piece), don’t assume that the reader will understand why he should do business with you. Don’t overestimate the intelligence of the reader. Write in such a way that a person who doesn’t know...
Feb 22, 2007 | ad writing, content creation, copywriting, internet marketing, marketing, online branding, web marketing, web site marketing
A.I.D. Attention, interest, desire.This is a classic direct marketing formula that, if you apply it to your online marketing, will make you much more successful. Today’s blog is a lesson in applying this formula to your Internet marketing.The...
Jan 10, 2007 | internet marketing, keyword research, marketing, MSN, MSN Labs, search engine marketing, search engine optimization, search marketing, sem, SEO, web marketing, web site marketing
Yesterday we began our discussion of MSN AdCenter Labs beta tools for Internet marketing purposes. Today we continue that discussion by looking at a couple more of the tools, the Keyword Forecast tool and Demographics Prediction tool. Here is the URL:...
Jan 9, 2007 | internet marketing, keyword research, marketing, MSN, MSN Labs, search engine marketing, search engine optimization, search marketing, sem, SEO, web marketing, web site marketing
As an aggressive Internet marketer, you need to use every tool at your disposal that might give you an edge on your competition. One such set of tools that my brother and I (this is Jerry) have been looking into is Microsoft AdCenter Labs. Here is the...
