Jan 11, 2008 | internet marketing, keyword research, keywords, Microsoft, Microsoft adCenter, MSN, MSN Labs, paid search, pay-per-click, PPC, search engine marketing, sem, web marketing
Microsoft has released a new tool for use by advertisers on its search engine – adCenter Add-in for Excel 2007. Microsoft describes it as:”…a keyword research and optimization tool that can help you understand keyword popularity and trends, and gain...
Jan 4, 2008 | ad writing, conversion strategy, copywriting, internet marketing, paid search, pay-per-click, PPC, search engine marketing, search marketing, sem, sponsored search
If you are driving traffic to your web site through paid search, but that traffic is not profitable, then you may need to re-examine how you are targeting your ads. Chances are your targeting is too broad. Remember, you don’t just target with your keywords...
Dec 7, 2007 | AdWords Editor, google, Google Adwords, internet marketing, paid search, pay-per-click, PPC, search engine marketing, sem, web site marketing, Yahoo Search Marketing
Earlier this week I was trying to import a Google campaign into Yahoo!. Yahoo! has this tool that is supposed to convert a spreadsheet with Google campaign data into the correct format to work with Yahoo!. Well, that thing seems to be a piece of crap. We ended up...
Dec 6, 2007 | internet marketing, Microsoft, Microsoft adCenter, MSN, paid search, pay-per-click, PPC, search engine marketing, search marketing, sem, web site marketing
Like all of the major search engine ad platforms, Microsoft’s AdCenter has some nice features as well as some not-so-nice features. One feature we like is its bulk keyword editing feature. For one of our accounts, We imported a data file that contained both...
Dec 4, 2007 | ad writing, advertising, copywriting, Google Adwords, internet marketing, marketing, paid search, pay-per-click, PPC, search engine marketing, web site marketing, Yahoo Search Marketing
The human mind is a wondrous and complicated thing. It is also completely unpredictable. When it comes to writing ads for paid search marketing, you might think you know what copy will cause people to click your ad…but you really don’t. We’ve...
Nov 27, 2007 | google, Google Adwords, internet marketing, paid search, pay-per-click, PPC, search engine marketing, search marketing, web marketing, web site marketing
‘Hope everybody had a fantastic Thanksgiving. I headed down to Memphis to spend a few days at my in-laws’. I lived in Memphis for several years. The city has gotten some bad press recently because of its’ crime rate, but it’s a great city with...
