Feb 6, 2008 | ad networks, advertising, internet marketing, local search marketing, paid search, pay-per-click, PPC, search engine marketing, sem, sponsored search, web site marketing
We are in discussions to provide search engine marketing services to a company with a very significant presence in numerous Latin American countries. One of their primary competitors has been making extensive use of Google’s content network to distribute its...
Feb 4, 2008 | google, Google Adwords, internet marketing, Microsoft, Microsoft adCenter, paid search, pay-per-click, PPC, search engine marketing, sem, sponsored search, web marketing, Yahoo, Yahoo Search Marketing
I read over the weekend that Microsoft is trying to buy Yahoo!. They are willing to pay a nice premium over where the stock is at right now (having been beaten down by disappointing earnings), so it would represent a nice profit for Yahoo! stockholders. Will the deal...
Jan 28, 2008 | advertising, Google Adwords, internet marketing, MSN, pay-per-click, PPC, search engine marketing, sem, sponsored search, web site marketing, Yahoo Search Marketing
I’m still working on the specs for our Google AdWords management application. I have to say…even just doing specs for something like this is a laborious task. Trying to get everything out of my head and onto paper that I want the application to do is...
Jan 25, 2008 | internet marketing, paid search, pay-per-click, PPC, search marketing, sem, SEO, web site marketing
Friday afternoon…and we’ve not made a single blog post this week. Not good. I don’t really even have any knowledge to impart today, so I figured I would just use this post to let you know what’s going on around the Work Media offices.We have...
Jan 11, 2008 | internet marketing, keyword research, keywords, Microsoft, Microsoft adCenter, MSN, MSN Labs, paid search, pay-per-click, PPC, search engine marketing, sem, web marketing
Microsoft has released a new tool for use by advertisers on its search engine – adCenter Add-in for Excel 2007. Microsoft describes it as:”…a keyword research and optimization tool that can help you understand keyword popularity and trends, and gain...
Jan 4, 2008 | ad writing, conversion strategy, copywriting, internet marketing, paid search, pay-per-click, PPC, search engine marketing, search marketing, sem, sponsored search
If you are driving traffic to your web site through paid search, but that traffic is not profitable, then you may need to re-examine how you are targeting your ads. Chances are your targeting is too broad. Remember, you don’t just target with your keywords...
