615-745-3094 info@workmedia.net

Our Thoughts On Several Second Tier Paid Search Platforms

We have been experimenting with second tier, or alternative, paid search platforms. Here are our thoughts on these platforms:Turn. This is a really cool concept. We love the pay per action model, where you specify an amount you are willing to pay for the completion of...

Our 200th blog post: Our Very Best Tips for Successful Search Engine Marketing

Well, well…here we are…200 blog posts. Please excuse us while we give ourselves a pat on the back…[pat, pat, pat]…We thought we would use this occasion to give some of our very best tips for promoting your web site:Pick one keyword for which to...

Allocating Your Advertising Budget: Think Before You Spend

Think before you spend. That is today’s lesson. We’re talking about spending with regard to what you spend on advertising, especially online advertising. We have a large client who inquired about advertising on the front page of Yahoo!. Before we even...

The Simple Secret to Ultimate Online Marketing Success

You probably don’t realize it, but you have the ultimate tool for business success right in front of you. Assuming you sell a reasonably high quality product or service, all you have to do to be successful is get people to your web site and then use the words on...

Search Engine Marketing: Hot Tips for Writing Better Articles

Article writing continues to be one of the most effective search engine marketing techniques in existence. It has two major benefits: it is a good branding move because it makes you appear like an expert in your field; and it generates one-way links to your web site...

Chronicling the Development of a Google AdWords Management Application – Trying to Finish

Yes, after all these months, we are still trying to finish the Google AdWords management application. Some time in late November, I decided that it was just going to take me too long to finish and stabilize the program myself. So I decided it was time to seek some...