Feb 8, 2008 | google, internet marketing, linking, linking campaign, search engine marketing, search engine optimization, search engine rankings, search marketing, SEO, web site marketing
We have recently begun being more aggressive promoting our own web site. We have very strong rankings for search engine marketing related keywords that contain the word “Nashville”, which is generally where we advise businesses with a brick-and-mortar...
Feb 6, 2008 | ad networks, advertising, internet marketing, local search marketing, paid search, pay-per-click, PPC, search engine marketing, sem, sponsored search, web site marketing
We are in discussions to provide search engine marketing services to a company with a very significant presence in numerous Latin American countries. One of their primary competitors has been making extensive use of Google’s content network to distribute its...
Feb 4, 2008 | google, Google Adwords, internet marketing, Microsoft, Microsoft adCenter, paid search, pay-per-click, PPC, search engine marketing, sem, sponsored search, web marketing, Yahoo, Yahoo Search Marketing
I read over the weekend that Microsoft is trying to buy Yahoo!. They are willing to pay a nice premium over where the stock is at right now (having been beaten down by disappointing earnings), so it would represent a nice profit for Yahoo! stockholders. Will the deal...
Jan 30, 2008 | internet marketing, local search marketing, marketing, search engine marketing, search engine optimization, sem, SEO, web site marketing
Local businesses are losing sales by not taking advantage of the Web as a sales tool. No, this is not based on any kind of poll or data analysis. It’s based purely on my own experiences. It is usually the case that for every one person who experiences a problem,...
Jan 28, 2008 | advertising, Google Adwords, internet marketing, MSN, pay-per-click, PPC, search engine marketing, sem, sponsored search, web site marketing, Yahoo Search Marketing
I’m still working on the specs for our Google AdWords management application. I have to say…even just doing specs for something like this is a laborious task. Trying to get everything out of my head and onto paper that I want the application to do is...
Jan 18, 2008 | internet marketing, link bait, linking, linking campaign, search engine marketing, search engine optimization, SEO, web site marketing
We have been thinking a lot about this whole linking thing that is causing such an uproar in the Internet marketing community. If you haven’t heard, Google is supposedly cracking down on paid links and is de-emphasizing the importance of links to a site’s...
