Jul 23, 2007 | google, Google Adwords, internet marketing, paid search, pay-per-click, PPC, search marketing, search query performance, web site marketing
There is a fine line between running ads for enough keywords in your paid search account to generate sufficient traffic and running so many that you generate junk traffic. Unless you only use exact match (or the equivalent). But there are so many variations of...
Jul 20, 2007 | advertising, banner ads, Branding, internet marketing, online branding, search engine marketing, search marketing
LowerMyBills.com has raised quite a stir in the world of online advertising the last few years for its crazy ads featuring people dancing or creatures acting goofy. The company spends $80 million/year online running those ads. But it has paid off because the company...
Jul 13, 2007 | google, internet marketing, paid search, pay-per-click, PPC, search engine marketing, search marketing, sem, sponsored search
Well, we’ve done it – we went a whole month between blog posts. I am definitely not proud of that fact. Hey, business is good, but that’s no excuse to let our blog die. So let’s try this again.One problem we’ve had with Google up to this...
Jun 13, 2007 | internet marketing, keyword research, keywords, pay-per-click, PPC, reporting, search engine marketing, search marketing, search query performance, sem
We are running a large campaign for a software company that sales design-related products. A lot of our time thus far on the project has been devoted to ad group “expansion” (that is, expanding the number of keywords and ads in each ad group). It is a...
Jun 6, 2007 | google, Google Adwords, Google radio, Google radio ads, internet marketing, pay-per-click, search marketing, sponsored search
In our last blog post, we began a discussion about Google’s new Google Radio Ads feature. Today we are going to provide some more detail about the service so you can decide for yourself if this might be right for your.Currently, all radio ads purchased through...
Jun 5, 2007 | google, Google Adwords, Google radio, Google radio ads, internet marketing, pay-per-click, PPC, search marketing, web site marketing
You may have noticed a new tab on your Google AdWords control panel – “Audio Ads”. The Audio Ads option lets you run a radio ad campaign in a very similar fashion as a paid search ad campaign. When you click the tab, you have the option to...
