Apr 10, 2007 | internet marketing, landing page, pay-per-click, PPC, search engine marketing, search marketing, sem, sponsored search, web site marketing
We recently came upon a web site with some interesting content: http://www.marketingexperiments.com. This site runs experiments to find marketing techniques that work well. The following...
Mar 28, 2007 | google, Google Adwords, internet marketing, paid search, pay-per-click, PPC, search engine marketing, search marketing, sem, web site marketing
Knowing what hours of the day your pay-per-click ads are running and when in the day you are generating the most clicks is very useful information to know. For instance, it may be the case that your ads are not running at all part of the day because your budget is...
Mar 26, 2007 | Google Adwords, internet marketing, mobile ads, mobile pay per click, paid search, pay-per-click, PPC, search marketing, web site marketing
Imagine this scenario:You own a construction equipment rental company. A piece of equipment being used by a construction crew somewhere across town breaks down, and they have to find a replacement as quickly as possible. Someone on the crew uses his phone or other...
Mar 22, 2007 | advertising, internet marketing, marketing, pay-per-click, PPC, search engine marketing, search marketing, sem, sponsored search, web marketing, web site marketing
Pay-per-click marketing is a fantastic way to engage in a targeted advertising campaign – this you probably already know. But what most people don’t think about is what a quick and cost-effective testing ground search engine marketing is.For example, if...
Mar 21, 2007 | affiliate, affiliate program, internet marketing, pay-per-action, ppa, search engine marketing, search marketing, sem, web marketing, web site marketing
There is a growing trend in online advertising toward “pay-per-action”. Pay-per-action is a pricing model in which the advertiser pays a specified amount of money for the completion of some action on his web site, such as a sale or newsletter signup. There...
Mar 13, 2007 | internet marketing, keyword research, keywords, paid search, pay-per-click, search engine marketing, search marketing, sem, Yahoo, Yahoo Search, Yahoo Search Marketing
Keywords are the lifeblood of your pay-per-click marketing campaigns. If you don’t have a strong list of keywords, then you are going to lose quality traffic. Don’t just rely on the keyword tools within the search engines for your keyword research. Here...
