Mar 21, 2007 | affiliate, affiliate program, internet marketing, pay-per-action, ppa, search engine marketing, search marketing, sem, web marketing, web site marketing
There is a growing trend in online advertising toward “pay-per-action”. Pay-per-action is a pricing model in which the advertiser pays a specified amount of money for the completion of some action on his web site, such as a sale or newsletter signup. There...
Mar 13, 2007 | internet marketing, keyword research, keywords, paid search, pay-per-click, search engine marketing, search marketing, sem, Yahoo, Yahoo Search, Yahoo Search Marketing
Keywords are the lifeblood of your pay-per-click marketing campaigns. If you don’t have a strong list of keywords, then you are going to lose quality traffic. Don’t just rely on the keyword tools within the search engines for your keyword research. Here...
Mar 12, 2007 | google, Google Adwords, internet marketing, paid search, pay-per-click, PPC, search engine marketing, search marketing, sem, sponsored search, web marketing, web site marketing
Today we’re going to give a quick lesson on how to set up keyword tracking with your destination URL’s in your Google AdWords campaign. In Google, as in all the search engines, you want to try and use a separate URL for every keyword in your campaign, so...
Mar 8, 2007 | internet marketing, paid search, pay-per-click, search engine marketing, search marketing, sem, Yahoo, Yahoo Search, Yahoo Search Marketing
Today we’re going to give a quick tutorial on using Yahoo Search Marketing’s Find Keywords tool. It’s a pretty slick little tool that allows for a good bit of tweaking. What’s good about specifically using Yahoo’s keyword tool rather an...
Feb 26, 2007 | internet marketing, paid search, pay-per-click, PPC, search engine marketing, search marketing, sem, sponsored search, Yahoo, Yahoo Search, Yahoo Search Marketing
Yahoo has gotten overly strict in its attempt to only allow relevant sponsored search ads. We are finding that a lot of terms that are not directly related to the specific product or service are being automatically denied. We think this is short-sighted, because it...
Feb 20, 2007 | Google Adwords, internet marketing, Microsoft adCenter, paid search, pay-per-click, PPC, sem, web site marketing, Yahoo Search Marketing
Keyword tracking is very important to the success of a pay-per-click advertising campaign. If you have a conversion event page on your site, such as a thank you page or order confirmation page, you can measure your exact return on investment (ROI) or return on ad...
