Jan 25, 2007 | Google Adwords, internet marketing, pay-per-click, PPC, search engine marketing, sponsored search, web marketing, web site marketing, Yahoo Search, Yahoo Search Marketing
Pay-Per-Click, or Sponsored Search, marketing is an interesting field because of the duality of skills necessary to be successful in it. On one hand, you have to understand the numbers – you have to know what a customer is worth to you, how many visitors to your...
Jan 16, 2007 | content, content creation, conversion strategy, internet marketing, search engine marketing, search marketing, sem, SEO, sponsored search, web marketing, web site marketing
You put a lot of work into getting people to your web site – search engine optimization, pay-per-click, content creation – but it doesn’t mean much if you are not able to convert traffic into customers. Following are a few tips for improving your...
Jan 10, 2007 | internet marketing, keyword research, marketing, MSN, MSN Labs, search engine marketing, search engine optimization, search marketing, sem, SEO, web marketing, web site marketing
Yesterday we began our discussion of MSN AdCenter Labs beta tools for Internet marketing purposes. Today we continue that discussion by looking at a couple more of the tools, the Keyword Forecast tool and Demographics Prediction tool. Here is the URL:...
Jan 9, 2007 | internet marketing, keyword research, marketing, MSN, MSN Labs, search engine marketing, search engine optimization, search marketing, sem, SEO, web marketing, web site marketing
As an aggressive Internet marketer, you need to use every tool at your disposal that might give you an edge on your competition. One such set of tools that my brother and I (this is Jerry) have been looking into is Microsoft AdCenter Labs. Here is the...
Jan 8, 2007 | internet marketing, marketing, search engine marketing, search engine optimization, search marketing, sem, SEO, web marketing, web site marketing
Last Thursday I (Jerry) participated in the Nashville Technology Council’s Search Engine Marketing Roundtable. Along with two other Nashville Internet marketing professionals, I answered a number of questions posed by a moderator as well as from the crowd. Word...
Jan 4, 2007 | backlinks, internet marketing, linking, linking campaign, search engine marketing, SEO, web marketing, web site marketing
There is a technique that we are playing around with that we believe is an excellent way to explode the number of links reported to your site in Google and other search engines. This technique really only applies if your site has been up for a while and actually has...
