Apr 25, 2007 | internet marketing, pay-per-click, PPC, search engine marketing, search marketing, sem, sponsored search, web marketing, web site marketing
Here are some quick, non-mathematical thoughts regarding your bidding strategy.There is a fair amount of research that indicated that, in general, the higher your ad ranking on a search engine results page, the higher your conversion rate. So there’s one...
Apr 18, 2007 | internet marketing, paid search, pay-per-click, PPC, search engine marketing, search marketing, sem, sponsored search, web marketing, web site marketing
While discussing the proper strategy for a new client who is in a brand new market, we realized that paid search would work, but that we would have to go about things a different way. The problem is there is no search traffic of any significance directly related to...
Apr 17, 2007 | advertising, conversion strategy, marketing, search marketing, TV advertising, web marketing
You need to think of all of your marketing efforts as an integrated campaign – TV, radio, print, search, online content networks…it all needs to support one another, and it all needs to be tightly focused on achieving some kind of objective.Now that video...
Apr 13, 2007 | Google Adwords, internet marketing, paid search, pay-per-click, PPC, search engine marketing, search marketing, sem, sponsored search, web marketing, web site marketing, Yahoo Search Marketing
If you are on a very limited search engine marketing budget, you face two options when it comes to budgeting: either spread your budget out over the whole month (divide your monthly budget by 30) or spend it until it’s gone, regardless if you use up your budget...
Apr 11, 2007 | blog, blog marketing, Blogging, blogging advice, internet marketing, web marketing, web site marketing
This is our 100th blog post! That is quite a milestone. When we first started publishing a blog (originally under the domain name “icanbefound.com”), we posted maybe an average of once every two weeks. We just couldn’t get it going. It was only a few...
Apr 6, 2007 | advertising, copywriting, internet marketing, marketing, web marketing, web site marketing
Today we thought we would tell you about some people whose work you need to seek out and study. Copywriting is possibly the single most valuable skill you can develop to be successful in our marketing, and the following list is just a few of the all-time greats whom...
