Mar 24, 2008 | bid management, internet marketing, paid search, pay per click management, pay-per-click, PPC, search engine marketing, sem, web site marketing
I’ve been reading a lot lately about trading systems – that is, rules-based strategies for making short-term investments in stocks or other securities. So far, most of my personal stock purchases have been made in more of an “investing” mode,...
Mar 21, 2008 | internet marketing, social bookmarking, social media
For a blogger, I don’t get out much. Most successful bloggers spend all kinds of time reading other blogs, posting, being active in blog communities…and I don’t know how they do it. How the heck do you do that and still get any work done? We still...
Mar 19, 2008 | google, Google Adwords, internet marketing, paid search, pay per click management, pay-per-click, PPC, sponsored search, TV advertising
Here are a couple of items of news from the Google camp that we thought were interesting, and that you should know about.First off, Google now takes the loading time of your landing pages into consideration when determining relevance for AdWords ads. Google requires...
Mar 17, 2008 | internet marketing, paid search, pay per click management, pay-per-click, PPC, roas, roi, search engine marketing, sem
The mark of an exceptional company is the ability to generate ever greater returns on equity. For instance, if your company has $1 million of accounting equity, and you generate $200 thousand in earnings (profit), then your return on equity is 20%. Your goal for next...
Mar 13, 2008 | internet marketing
Here are just a few happenings from around the office. Not that this stuff is particularly interesting to anyone, but I gotta write about something. I’m not feeling particularly creative today.We had a fantastic call today with a company in California that is...
Mar 12, 2008 | internet marketing, keyword relative value, keyword research, keywords, KRV, search engine marketing, search engine optimization, search engine rankings, sem, SEO
This week we published an article on our web site discussing a concept we have developed called Keyword Relative Value. The article can be accessed via the link below:https://workmedia.net/articles/Keyword-Relative-Value.aspTo quote from the article:We developed a...
Mar 10, 2008 | internet marketing, linking, linking campaign, online pr, online press releases, online publicity, pr, PRWeb, Publicity, search engine marketing
We just paid to have a press release distributed via PRWeb. PRWeb, if you don’t know, is a press release distribution service that is tied into a large network of web sites and people to whom it distributes press releases. PRWeb has four basic levels of service...
Mar 7, 2008 | article directories, article distribution, article marketing, article writing, articles, internet marketing, linking, linking campaign, search engine optimization, SEO
In the last few weeks, I’ve been doing a ton of article writing. It has definitely moved to the top of my list of favored strategies. Article writing serves two major purposes: branding and SEO. From a branding perspective, a well-written article can create the...
Mar 5, 2008 | Ask, Enhance, GoClick, internet marketing, Miva, paid search, pay per click management, pay-per-action, pay-per-click, PPC, search engine marketing, sem, Turn
We have been experimenting with second tier, or alternative, paid search platforms. Here are our thoughts on these platforms:Turn. This is a really cool concept. We love the pay per action model, where you specify an amount you are willing to pay for the completion of...
Mar 3, 2008 | internet marketing, link research, linking, linking campaign, search engine optimization, search engine rankings, SEO, web site marketing, Yahoo Search
An excellent source of links to your web site are the sites that already link to your highest-ranked competitors. Do you want to really get in-depth in researching what web sites link to your competitors? Then follow these steps:1. If you don’t have the Firefox...
