Jan 11, 2008 | internet marketing, keyword research, keywords, Microsoft, Microsoft adCenter, MSN, MSN Labs, paid search, pay-per-click, PPC, search engine marketing, sem, web marketing
Microsoft has released a new tool for use by advertisers on its search engine – adCenter Add-in for Excel 2007. Microsoft describes it as:”…a keyword research and optimization tool that can help you understand keyword popularity and trends, and gain...
Jan 8, 2008 | gadget, google, internet marketing, mashup, online branding, widget
A “widget” is a program that runs inside a browser or on a user’s desktop (such as when running Google Desktop) that provides extra functionality for the user. Widget creation is a hot trend in online marketing these days. They are generally written...
Jan 4, 2008 | ad writing, conversion strategy, copywriting, internet marketing, paid search, pay-per-click, PPC, search engine marketing, search marketing, sem, sponsored search
If you are driving traffic to your web site through paid search, but that traffic is not profitable, then you may need to re-examine how you are targeting your ads. Chances are your targeting is too broad. Remember, you don’t just target with your keywords...
Jan 2, 2008 | advertising, analytics, business advice, business planning, internet marketing, marketing, marketing plan, performance measurement, tracking, web site marketing
Welcome to the first Work Media blog post of 2008. We hope everybody had a terrific New Years!We’ve been finishing up the Work Media 2008 marketing plan and it got me thinking about something very important when it comes to marketing, and that is measurement....
Dec 20, 2007 | Uncategorized
This will be our last blog until after Christmas. Work Media will only be open for part of next week, and I (Jerry) will be in Memphis for several days, so our productivity will definitely take a hit. So before we close shop, we wanted to take this opportunity to wish...
Dec 17, 2007 | copywriting, internet marketing, local search marketing, search engine marketing, search engine optimization, search marketing
An experience I had this weekend got me thinking about the importance of local Internet marketing.Saturday, I wanted to take my car somewhere to have a new stereo put in. Work Media is based in Nashville, but I live in a little town called Dickson. There is no big...
Dec 14, 2007 | advertising, business advice, business plan, business planning, internet marketing, marketing, marketing plan
We are working on Work Media’s 2008 marketing plan, so I thought that would be a good subject for today’s blog post. I was listening to an audio program at some point in the last year that had a formula for a seven sentence marketing plan. This may be a...
Dec 12, 2007 | Uncategorized
I’ll admit that we have used MSN much less than Google and Yahoo!. It just doesn’t have the keyword inventory of the big two. But we have a client who needed all of the traffic we could get it, as long as it generated traffic at their threshold cost per...
Dec 7, 2007 | AdWords Editor, google, Google Adwords, internet marketing, paid search, pay-per-click, PPC, search engine marketing, sem, web site marketing, Yahoo Search Marketing
Earlier this week I was trying to import a Google campaign into Yahoo!. Yahoo! has this tool that is supposed to convert a spreadsheet with Google campaign data into the correct format to work with Yahoo!. Well, that thing seems to be a piece of crap. We ended up...
Dec 6, 2007 | internet marketing, Microsoft, Microsoft adCenter, MSN, paid search, pay-per-click, PPC, search engine marketing, search marketing, sem, web site marketing
Like all of the major search engine ad platforms, Microsoft’s AdCenter has some nice features as well as some not-so-nice features. One feature we like is its bulk keyword editing feature. For one of our accounts, We imported a data file that contained both...