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Microsoft's Latest Keyword Research Tool: adCenter Add-in for Excel

Microsoft has released a new tool for use by advertisers on its search engine – adCenter Add-in for Excel 2007. Microsoft describes it as:”…a keyword research and optimization tool that can help you understand keyword popularity and trends, and gain...

Using Widgets and Mashups to Promote Your Business

A “widget” is a program that runs inside a browser or on a user’s desktop (such as when running Google Desktop) that provides extra functionality for the user. Widget creation is a hot trend in online marketing these days. They are generally written...

Improving Paid Search Performance Through Better Targeting

If you are driving traffic to your web site through paid search, but that traffic is not profitable, then you may need to re-examine how you are targeting your ads. Chances are your targeting is too broad. Remember, you don’t just target with your keywords...

Marketing Success for 2008: Measurement is the Key

Welcome to the first Work Media blog post of 2008. We hope everybody had a terrific New Years!We’ve been finishing up the Work Media 2008 marketing plan and it got me thinking about something very important when it comes to marketing, and that is measurement....

Merry Christmas!

This will be our last blog until after Christmas. Work Media will only be open for part of next week, and I (Jerry) will be in Memphis for several days, so our productivity will definitely take a hit. So before we close shop, we wanted to take this opportunity to wish...

How Not to Promote Your Business Locally Online: Shopping for Car Stereos

An experience I had this weekend got me thinking about the importance of local Internet marketing.Saturday, I wanted to take my car somewhere to have a new stereo put in. Work Media is based in Nashville, but I live in a little town called Dickson. There is no big...

A Seven Sentence Marketing Plan for 2008

We are working on Work Media’s 2008 marketing plan, so I thought that would be a good subject for today’s blog post. I was listening to an audio program at some point in the last year that had a formula for a seven sentence marketing plan. This may be a...

MSN Budgeting Hot Tip: How to Keep Your Search Ads Running

I’ll admit that we have used MSN much less than Google and Yahoo!. It just doesn’t have the keyword inventory of the big two. But we have a client who needed all of the traffic we could get it, as long as it generated traffic at their threshold cost per...

Importing Google Data Into Yahoo! – Things to Keep in Mind

Earlier this week I was trying to import a Google campaign into Yahoo!. Yahoo! has this tool that is supposed to convert a spreadsheet with Google campaign data into the correct format to work with Yahoo!. Well, that thing seems to be a piece of crap. We ended up...

A Few Quick Microsoft AdCenter Tips

Like all of the major search engine ad platforms, Microsoft’s AdCenter has some nice features as well as some not-so-nice features. One feature we like is its bulk keyword editing feature. For one of our accounts, We imported a data file that contained both...