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Things to Test in Your Paid Search Ad Copy

The human mind is a wondrous and complicated thing. It is also completely unpredictable. When it comes to writing ads for paid search marketing, you might think you know what copy will cause people to click your ad…but you really don’t. We’ve...

Internet Marketing Nuggets and a Bit About Football

Just a few nuggets of information for your reading pleasure:In a continuing push to give advertisers more options and control, Google has released a new feature for the AdWords interface that allows advertisers to create a campaign template that can be used to quickly...

Ready, Fire, Aim – the Right Way to Launch a Paid Search Campaign

‘Hope everybody had a fantastic Thanksgiving. I headed down to Memphis to spend a few days at my in-laws’. I lived in Memphis for several years. The city has gotten some bad press recently because of its’ crime rate, but it’s a great city with...

Google Changes Site-Targeted AdWords Campaigns

Google has changed the name of its “site-targeted” AdWords campaigns to “placement-targeted.” We’re not sure of the reason behind the name because it’s the same thing it was before – a way for advertisers to advertise on...

Powerful Search Engine Advice Straight from the Source

Matt Cutts is an engineer with Google who has become quite famous within the Internet marketing community for his blog posts that help online marketers better understand how Google works. A recent MediaPost article focusing on tips culled from various Cutts blog posts...

Five Pieces of Blogging Advice

Here are five pieces of advice for your blog (you do blog don’t you?).1. Go deep. Here’s what we mean – unless you’re the kind of writer who is so fascinating that people will hang on your every word no matter what you say – and...

Search Engine Marketing – You Get What You Pay For

Work Media is in business to provide top quality search engine marketing services – both organic and paid – for a fair rate. Unfortunately, our fair rate often seems very high to people we talk to who don’t realize how much work is involved in the...

Fight the Power – Dealing with the Search Engine Ranking Shakeup

Recent search engine updates are causing havoc. They are completely wrecking people’s lives and causing babies to starve in third world countries. They are probably responsible for the draught in the Southeast U.S. as well as the California wildfires.Okay, so we...

The $100,000 Business Lesson

Hey, we’re not just Internet marketers – we’re also business men. And our point in this blog is to teach you all that we can not just about Internet marketing, but about lessons we learn and experiences we have along the way. We just had a real life...

Chronicling the Development of a Google AdWords Management Application – Part 5

Yes, yes, development of our proprietary Google AdWords application is still ongoing. We just finished a section of the application that I am excited about it because it will be a major time saver in setting up Google campaigns. What we’ve done is give our...