Dec 17, 2007 | copywriting, internet marketing, local search marketing, search engine marketing, search engine optimization, search marketing
An experience I had this weekend got me thinking about the importance of local Internet marketing.Saturday, I wanted to take my car somewhere to have a new stereo put in. Work Media is based in Nashville, but I live in a little town called Dickson. There is no big...
Dec 14, 2007 | advertising, business advice, business plan, business planning, internet marketing, marketing, marketing plan
We are working on Work Media’s 2008 marketing plan, so I thought that would be a good subject for today’s blog post. I was listening to an audio program at some point in the last year that had a formula for a seven sentence marketing plan. This may be a...
Dec 12, 2007 | Uncategorized
I’ll admit that we have used MSN much less than Google and Yahoo!. It just doesn’t have the keyword inventory of the big two. But we have a client who needed all of the traffic we could get it, as long as it generated traffic at their threshold cost per...
Dec 7, 2007 | AdWords Editor, google, Google Adwords, internet marketing, paid search, pay-per-click, PPC, search engine marketing, sem, web site marketing, Yahoo Search Marketing
Earlier this week I was trying to import a Google campaign into Yahoo!. Yahoo! has this tool that is supposed to convert a spreadsheet with Google campaign data into the correct format to work with Yahoo!. Well, that thing seems to be a piece of crap. We ended up...
Dec 6, 2007 | internet marketing, Microsoft, Microsoft adCenter, MSN, paid search, pay-per-click, PPC, search engine marketing, search marketing, sem, web site marketing
Like all of the major search engine ad platforms, Microsoft’s AdCenter has some nice features as well as some not-so-nice features. One feature we like is its bulk keyword editing feature. For one of our accounts, We imported a data file that contained both...
Dec 4, 2007 | ad writing, advertising, copywriting, Google Adwords, internet marketing, marketing, paid search, pay-per-click, PPC, search engine marketing, web site marketing, Yahoo Search Marketing
The human mind is a wondrous and complicated thing. It is also completely unpredictable. When it comes to writing ads for paid search marketing, you might think you know what copy will cause people to click your ad…but you really don’t. We’ve...
Nov 29, 2007 | Facebook, Google Adwords, internet marketing, Yahoo
Just a few nuggets of information for your reading pleasure:In a continuing push to give advertisers more options and control, Google has released a new feature for the AdWords interface that allows advertisers to create a campaign template that can be used to quickly...
Nov 27, 2007 | google, Google Adwords, internet marketing, paid search, pay-per-click, PPC, search engine marketing, search marketing, web marketing, web site marketing
‘Hope everybody had a fantastic Thanksgiving. I headed down to Memphis to spend a few days at my in-laws’. I lived in Memphis for several years. The city has gotten some bad press recently because of its’ crime rate, but it’s a great city with...
Nov 19, 2007 | google, Google Adwords, internet marketing, paid search, pay-per-action, pay-per-click, ppa, PPC, search marketing, sem, sponsored search, web marketing, web site marketing
Google has changed the name of its “site-targeted” AdWords campaigns to “placement-targeted.” We’re not sure of the reason behind the name because it’s the same thing it was before – a way for advertisers to advertise on...
Nov 14, 2007 | blog marketing, Blogging, blogging advice, content, content creation, google, internet marketing, search engine marketing, search engine optimization, SEO, web site marketing
Matt Cutts is an engineer with Google who has become quite famous within the Internet marketing community for his blog posts that help online marketers better understand how Google works. A recent MediaPost article focusing on tips culled from various Cutts blog posts...
