Aug 29, 2007 | AdWords Editor, google, Google Adwords, internet marketing, paid search, pay-per-click, PPC, search engine marketing, sem, sponsored search, web site marketing
Here is a quick tip on using AdWords Editor for setting up separate search and content campaigns.Google’s AdWords Editor application is not without its bugs. One thing we would really like to be able to quickly do is create a copy of a campaign and then change...
Aug 28, 2007 | AdWords Editor, google, Google Adwords, paid search, pay-per-click, PPC, search engine marketing, sem, web site marketing
The AdWords Editor makes it very easy to set up new ad groups, ads or keywords based on ones that already exist. This is particularly helpful in two situations: when you require ad groups that are very similar except for some kind of central concept, and when you want...
Aug 24, 2007 | AdWords Editor, google, Google Adwords, paid search, pay-per-click, PPC, reporting, search engine marketing, sponsored search, web site marketing
Performance statistics for your Google campaign can be obtained directly from the AdWords Editor interface. To turn on statistics, click the Data button on the main menu, then Stats, then one of the pre-selected date ranges or the Create Custom Date Range button to...
Aug 23, 2007 | AdWords Editor, google, Google Adwords, paid search, pay-per-click, PPC, search engine marketing, search marketing, sem, web site marketing
AdWords Editor is a client-side program released by Google to allow for off-line AdWords account management. “Client-side” means that the program is installed and runs on your hard drive, rather than from a web site. The advantage of the program is that it...
Aug 22, 2007 | google, Google Adwords, internet marketing, paid search, pay-per-click, PPC, search marketing, sponsored search, web site marketing
Today we’re going to start a new series of blog posts – the Google Power Users Series. We’re going to be focusing on strategies and techniques to get the most work done in the least of amount of time, while maximizing your campaign performance. So...
Aug 20, 2007 | Uncategorized
Google continues to position itself as the ultimate integrated advertising platform with the recent release of its Google Print Ads service. You can now use Google to purchase newspaper ads on an auction-based system. This is good for both the newspapers and...
Aug 13, 2007 | advertising, internet marketing, marketing, Nashville, paid search, search engine marketing, search engine optimization, SEO
Work Media has opened up shop at our new offices on 2nd Ave. in Nashville. We have a “sister company” now, in Frank/Best International (“FBI”), a successful advertising agency with some very large clients that include Honda Power Equipment and...
Jul 30, 2007 | blog marketing, Blogging, blogging advice, blogging service, content creation, internet marketing, web site marketing
Jerry Work here. Man, I really “mailed it in” in my last blog post. In other words, I basically just slapped some words down to get something out, but did not put much real effort into it. But sometimes you have to do that just to keep the thing going. The...
Jul 23, 2007 | google, Google Adwords, internet marketing, paid search, pay-per-click, PPC, search marketing, search query performance, web site marketing
There is a fine line between running ads for enough keywords in your paid search account to generate sufficient traffic and running so many that you generate junk traffic. Unless you only use exact match (or the equivalent). But there are so many variations of...
Jul 20, 2007 | advertising, banner ads, Branding, internet marketing, online branding, search engine marketing, search marketing
LowerMyBills.com has raised quite a stir in the world of online advertising the last few years for its crazy ads featuring people dancing or creatures acting goofy. The company spends $80 million/year online running those ads. But it has paid off because the company...
