Apr 3, 2007 | advertising, cable TV, google, Google Adwords, internet marketing, marketing, TV advertising
Google is making a lot of people very happy…and some people very sad. In a move that could begin a momentous swing for the way TV ad space is purchased, Google has announced a partnership with EchoStar Communications to launch a new system for purchasing ad...
Apr 2, 2007 | advertising, Branding, cable TV, internet marketing, marketing, TV advertising, web marketing, web site marketing
We’re diverging slightly today from our normal course. We’re all about Internet marketing here at Work Media world headquarters. But we’re not just Internet geeks…we’re marketers. We have spent a lot of time studying all forms of...
Mar 29, 2007 | ad networks, advertising, Branding, google, Google Adwords, internet marketing, marketing, web marketing, web site marketing
We thought we would take the time today to talk about some online advertising methods we are either already doing or are thinking about implementing.We are working with a mortgage lead generation business that is using Google video ads. We are running the ads on news...
Mar 28, 2007 | google, Google Adwords, internet marketing, paid search, pay-per-click, PPC, search engine marketing, search marketing, sem, web site marketing
Knowing what hours of the day your pay-per-click ads are running and when in the day you are generating the most clicks is very useful information to know. For instance, it may be the case that your ads are not running at all part of the day because your budget is...
Mar 26, 2007 | Google Adwords, internet marketing, mobile ads, mobile pay per click, paid search, pay-per-click, PPC, search marketing, web site marketing
Imagine this scenario:You own a construction equipment rental company. A piece of equipment being used by a construction crew somewhere across town breaks down, and they have to find a replacement as quickly as possible. Someone on the crew uses his phone or other...
Mar 22, 2007 | advertising, internet marketing, marketing, pay-per-click, PPC, search engine marketing, search marketing, sem, sponsored search, web marketing, web site marketing
Pay-per-click marketing is a fantastic way to engage in a targeted advertising campaign – this you probably already know. But what most people don’t think about is what a quick and cost-effective testing ground search engine marketing is.For example, if...
Mar 21, 2007 | affiliate, affiliate program, internet marketing, pay-per-action, ppa, search engine marketing, search marketing, sem, web marketing, web site marketing
There is a growing trend in online advertising toward “pay-per-action”. Pay-per-action is a pricing model in which the advertiser pays a specified amount of money for the completion of some action on his web site, such as a sale or newsletter signup. There...
Mar 20, 2007 | analytics, bounce rates, Google Analytics, internet marketing, web site marketing
The bounce rate of a web page is the percentage of visitors to that page who leave your site from that page without visiting any other page on your site. This is a very important piece of information.Most analytics software should report on the bounce rates for the...
Mar 19, 2007 | affiliate, affiliate program, internet marketing, Yahoo, Yahoo Search, Yahoo Search Marketing
This blog has become a place where we can discuss things related to projects we are working on, sort-of spilling our experiences onto paper (or screen, more correctly). It’s a chance to learn and educate at the same time. We have written a couple of Internet...
Mar 16, 2007 | domain names, internet marketing, Microsoft
is registering a domain name that incorporates the brand name of an existing company in order to capitalize on traffic that might result from owning the domain, or to sell it back to the company that actually owns the domain name. It used to be a way for a little guy...
