Mar 22, 2007 | advertising, internet marketing, marketing, pay-per-click, PPC, search engine marketing, search marketing, sem, sponsored search, web marketing, web site marketing
Pay-per-click marketing is a fantastic way to engage in a targeted advertising campaign – this you probably already know. But what most people don’t think about is what a quick and cost-effective testing ground search engine marketing is.For example, if...
Mar 21, 2007 | affiliate, affiliate program, internet marketing, pay-per-action, ppa, search engine marketing, search marketing, sem, web marketing, web site marketing
There is a growing trend in online advertising toward “pay-per-action”. Pay-per-action is a pricing model in which the advertiser pays a specified amount of money for the completion of some action on his web site, such as a sale or newsletter signup. There...
Mar 20, 2007 | analytics, bounce rates, Google Analytics, internet marketing, web site marketing
The bounce rate of a web page is the percentage of visitors to that page who leave your site from that page without visiting any other page on your site. This is a very important piece of information.Most analytics software should report on the bounce rates for the...
Mar 19, 2007 | affiliate, affiliate program, internet marketing, Yahoo, Yahoo Search, Yahoo Search Marketing
This blog has become a place where we can discuss things related to projects we are working on, sort-of spilling our experiences onto paper (or screen, more correctly). It’s a chance to learn and educate at the same time. We have written a couple of Internet...
Mar 16, 2007 | domain names, internet marketing, Microsoft
is registering a domain name that incorporates the brand name of an existing company in order to capitalize on traffic that might result from owning the domain, or to sell it back to the company that actually owns the domain name. It used to be a way for a little guy...
Mar 14, 2007 | advertising, internet marketing, pay-per-click, PPC, search engine optimization, SEO, web marketing, web site marketing
A recent article in MediaPost.com titled “Hiring Line: Keep Your People Happy Before Someone Else Does” touched on the fact the new media advertising industry (such as paid search) has zero unemployment and workers are very hard to find and difficult to...
Mar 13, 2007 | internet marketing, keyword research, keywords, paid search, pay-per-click, search engine marketing, search marketing, sem, Yahoo, Yahoo Search, Yahoo Search Marketing
Keywords are the lifeblood of your pay-per-click marketing campaigns. If you don’t have a strong list of keywords, then you are going to lose quality traffic. Don’t just rely on the keyword tools within the search engines for your keyword research. Here...
Mar 12, 2007 | google, Google Adwords, internet marketing, paid search, pay-per-click, PPC, search engine marketing, search marketing, sem, sponsored search, web marketing, web site marketing
Today we’re going to give a quick lesson on how to set up keyword tracking with your destination URL’s in your Google AdWords campaign. In Google, as in all the search engines, you want to try and use a separate URL for every keyword in your campaign, so...
Mar 8, 2007 | internet marketing, paid search, pay-per-click, search engine marketing, search marketing, sem, Yahoo, Yahoo Search, Yahoo Search Marketing
Today we’re going to give a quick tutorial on using Yahoo Search Marketing’s Find Keywords tool. It’s a pretty slick little tool that allows for a good bit of tweaking. What’s good about specifically using Yahoo’s keyword tool rather an...
Mar 7, 2007 | blog, blog marketing, Blogging, blogging advice, internet marketing, keyword research, keywords, search engine marketing, search marketing, web marketing, web site marketing
I have a friend who has a vegetarian recipe web site. It’s a blog in which he posts every now and then with a new recipe. He asked for some advice on generating traffic to it. My first piece of advice to him was to make more posts. For a blog to be an effective...
