Jan 9, 2007 | internet marketing, keyword research, marketing, MSN, MSN Labs, search engine marketing, search engine optimization, search marketing, sem, SEO, web marketing, web site marketing
As an aggressive Internet marketer, you need to use every tool at your disposal that might give you an edge on your competition. One such set of tools that my brother and I (this is Jerry) have been looking into is Microsoft AdCenter Labs. Here is the...
Jan 8, 2007 | internet marketing, marketing, search engine marketing, search engine optimization, search marketing, sem, SEO, web marketing, web site marketing
Last Thursday I (Jerry) participated in the Nashville Technology Council’s Search Engine Marketing Roundtable. Along with two other Nashville Internet marketing professionals, I answered a number of questions posed by a moderator as well as from the crowd. Word...
Jan 4, 2007 | backlinks, internet marketing, linking, linking campaign, search engine marketing, SEO, web marketing, web site marketing
There is a technique that we are playing around with that we believe is an excellent way to explode the number of links reported to your site in Google and other search engines. This technique really only applies if your site has been up for a while and actually has...
Jan 3, 2007 | blog, blog marketing, Blogging, blogging advice, internet marketing, link bait, search engine marketing, search engine optimization
Link Bait is content on your web site so interesting and compelling that others want to link to it and discuss it. Examples of different kinds of link bait include free books, free tools or downloads, and contests. To give you a better idea of what link bait looks...
Jan 2, 2007 | google, internet marketing, search engine marketing, search engine optimization, sem, SEO, sponsored search, web marketing, web site marketing, Yahoo Search, Yahoo Search Marketing
For our first post of 2007, we thought we would step back for a moment and talk about the differences between Search Engine Optimization and Search Engine Marketing, and which is best to concentrate on.Search Engine Optimization, or SEO, is the process of optimizing...
Dec 29, 2006 | blog, blog marketing, Blogging, business plan, business planning, internet marketing, search engine marketing, web marketing
If you’re in business for yourself, you know the importance of having a written business plan of some kind. If you have no written plan, you need to do one, regardless of the size of your business. It doesn’t have to be a complicated, 50 page plan. It can...
Dec 27, 2006 | internet marketing, pay-per-click, PPC, SEO
The Christmas season, while jolly for the family gatherings and children, can be a financial nightmare for service oriented businesses. As retail businesses scramble to get their messages out during the holidays, it drives television ad rates through the roof. Guess...
Dec 22, 2006 | Christmas, internet marketing
[Jerry:] I’ll be heading down to Memphis Monday morning to spend Christmas day (and a few days afterward) with my wife’s family. I lived in Memphis for several years and still have good friends there, so I enjoy the visit. Although I’m always anxious...
Dec 21, 2006 | blog, blog marketing, Blogging, blogging advice, internet marketing, online pr, online press releases, online publicity, search engine marketing, search engine optimization, SEO
Scarborough Research has released a new research report about the buying habits of online newspaper readers based on data from newspapers in five markets: Sacramento, Houston, Providence, Orlando, and Kansas City. The data proved that online newspaper readers tend to...
Dec 21, 2006 | google, Google Adwords, internet marketing, pay-per-click, PPC, search engine marketing, Website Optimizer, Yahoo Search Marketing
Google has always been a step ahead of the other search engines in terms of providing tools to maximize the performance of your pay-per-click campaign. For instance, the Google Adwords interface has allowed for ad split-testing (or “A/B testing”) for quite...
