Dec 20, 2006 | internet marketing, keyword research, keywords, pay-per-click, PPC, search engine marketing, search engine optimization, SEO, sponsored search
The keyword research process typically begins by generating as many keywords as possible from several different sources, such as the tools at Nichebot.com or the keyword research tool in your SEO software. Once you have a long list of possible keywords, you look at...
Dec 15, 2006 | blog, blog marketing, Blogging, blogging advice, business, content, content creation, internet marketing
Dan Kennedy has a piece of marketing advice that I really like, and that I try to adhere to every day (actually, Kennedy has many pearls of wisdom), that goes something like this:Do something every day to put prospects in the pipeline.In other words, do some kind of...
Dec 13, 2006 | brand, Branding, internet marketing, marketing, online branding, social media, surveys, Yahoo
According to Online Media Daily, Yahoo! and Create With Context surveyed 2,261 customers who had recently engaged in an online transation such as consumer electronics, automobiles, hotels or loans. Their conclusion was that 40% of those surveyed could be classified as...
Dec 13, 2006 | content, content creation, copywriting, internet marketing, search engine optimization, SEO
Even if you don’t know a thing about HTML, you can at least partially optimize the pages of your Web site by “eyeballing” them and passing the suggestions along to your web designer (or doing them yourself if you have that ability). Here are some...
Dec 11, 2006 | internet marketing, internet marketing podcast, podcast, podcasting, search engine marketing, search engine optimization, SEO, web marketing
I’ ve been listening to a lot of Internet marketing podcasts lately. The people who are creating all those marketing information products (many of whom are the ones doing the podcasting) have some good ideas. And they’re a lot more on the cutting edge than...
Dec 10, 2006 | content, content creation, internet marketing, online pr, online press releases, online publicity, pr, Publicity, web marketing
Unlike the real world, where doing press releases is a slow, laborious process, in the on-line world, sending a single press release can result in extremely wide distribution and almost immediate feedback. The first key is to use a press release distribution service...
Dec 8, 2006 | blog, blog marketing, Blogging, blogging advice, Branding, content, content creation, internet marketing
The whole point of your Internet marketing campaign is to drive people to your web site and then get them to do something: buy your product, fill out a form, call you, whatever. The more traffic you can drive to your site, the better your chances of achieving your web...
Dec 4, 2006 | internet marketing, keyword research, search engine marketing, search engine optimization, SEO
When deciding on keywords for which your web site should be promoted, you should think in terms of what keywords are most likely to be used by people who are most likely to purchase your product or service and, preferably, are close to being ready to make a...
Dec 2, 2006 | ad writing, copywriting, internet marketing, pay-per-click, PPC, search engine marketing, Yahoo, Yahoo Search, Yahoo Search Marketing
Here is some advice on writing successful pay-per-click ads.You’re probably going to have to write a lot of ads. Even if you only have 100 keywords in your campaign, those ads need to be targeted to the keywords. You can somewhat reduce the workload by using...
Dec 1, 2006 | blog, blog marketing, Blogging, blogging advice, internet marketing, search engine marketing, web marketing
If you only approach blogging from the perspective that you are going to post blogs and hope people read them, you are missing half of the equation. There is a community of bloggers engaged in discussion about your industry. Be a part of their discussion. Search out...
