Dec 29, 2006 | blog, blog marketing, Blogging, business plan, business planning, internet marketing, search engine marketing, web marketing
If you’re in business for yourself, you know the importance of having a written business plan of some kind. If you have no written plan, you need to do one, regardless of the size of your business. It doesn’t have to be a complicated, 50 page plan. It can...
Dec 27, 2006 | internet marketing, pay-per-click, PPC, SEO
The Christmas season, while jolly for the family gatherings and children, can be a financial nightmare for service oriented businesses. As retail businesses scramble to get their messages out during the holidays, it drives television ad rates through the roof. Guess...
Dec 22, 2006 | Christmas, internet marketing
[Jerry:] I’ll be heading down to Memphis Monday morning to spend Christmas day (and a few days afterward) with my wife’s family. I lived in Memphis for several years and still have good friends there, so I enjoy the visit. Although I’m always anxious...
Dec 21, 2006 | blog, blog marketing, Blogging, blogging advice, internet marketing, online pr, online press releases, online publicity, search engine marketing, search engine optimization, SEO
Scarborough Research has released a new research report about the buying habits of online newspaper readers based on data from newspapers in five markets: Sacramento, Houston, Providence, Orlando, and Kansas City. The data proved that online newspaper readers tend to...
Dec 21, 2006 | google, Google Adwords, internet marketing, pay-per-click, PPC, search engine marketing, Website Optimizer, Yahoo Search Marketing
Google has always been a step ahead of the other search engines in terms of providing tools to maximize the performance of your pay-per-click campaign. For instance, the Google Adwords interface has allowed for ad split-testing (or “A/B testing”) for quite...
Dec 20, 2006 | internet marketing, keyword research, keywords, pay-per-click, PPC, search engine marketing, search engine optimization, SEO, sponsored search
The keyword research process typically begins by generating as many keywords as possible from several different sources, such as the tools at Nichebot.com or the keyword research tool in your SEO software. Once you have a long list of possible keywords, you look at...
Dec 15, 2006 | blog, blog marketing, Blogging, blogging advice, business, content, content creation, internet marketing
Dan Kennedy has a piece of marketing advice that I really like, and that I try to adhere to every day (actually, Kennedy has many pearls of wisdom), that goes something like this:Do something every day to put prospects in the pipeline.In other words, do some kind of...
Dec 13, 2006 | brand, Branding, internet marketing, marketing, online branding, social media, surveys, Yahoo
According to Online Media Daily, Yahoo! and Create With Context surveyed 2,261 customers who had recently engaged in an online transation such as consumer electronics, automobiles, hotels or loans. Their conclusion was that 40% of those surveyed could be classified as...
Dec 13, 2006 | content, content creation, copywriting, internet marketing, search engine optimization, SEO
Even if you don’t know a thing about HTML, you can at least partially optimize the pages of your Web site by “eyeballing” them and passing the suggestions along to your web designer (or doing them yourself if you have that ability). Here are some...
Dec 11, 2006 | internet marketing, internet marketing podcast, podcast, podcasting, search engine marketing, search engine optimization, SEO, web marketing
I’ ve been listening to a lot of Internet marketing podcasts lately. The people who are creating all those marketing information products (many of whom are the ones doing the podcasting) have some good ideas. And they’re a lot more on the cutting edge than...
