Mar 13, 2007 | internet marketing, keyword research, keywords, paid search, pay-per-click, search engine marketing, search marketing, sem, Yahoo, Yahoo Search, Yahoo Search Marketing
Keywords are the lifeblood of your pay-per-click marketing campaigns. If you don’t have a strong list of keywords, then you are going to lose quality traffic. Don’t just rely on the keyword tools within the search engines for your keyword research. Here...
Mar 12, 2007 | google, Google Adwords, internet marketing, paid search, pay-per-click, PPC, search engine marketing, search marketing, sem, sponsored search, web marketing, web site marketing
Today we’re going to give a quick lesson on how to set up keyword tracking with your destination URL’s in your Google AdWords campaign. In Google, as in all the search engines, you want to try and use a separate URL for every keyword in your campaign, so...
Mar 8, 2007 | internet marketing, paid search, pay-per-click, search engine marketing, search marketing, sem, Yahoo, Yahoo Search, Yahoo Search Marketing
Today we’re going to give a quick tutorial on using Yahoo Search Marketing’s Find Keywords tool. It’s a pretty slick little tool that allows for a good bit of tweaking. What’s good about specifically using Yahoo’s keyword tool rather an...
Mar 7, 2007 | blog, blog marketing, Blogging, blogging advice, internet marketing, keyword research, keywords, search engine marketing, search marketing, web marketing, web site marketing
I have a friend who has a vegetarian recipe web site. It’s a blog in which he posts every now and then with a new recipe. He asked for some advice on generating traffic to it. My first piece of advice to him was to make more posts. For a blog to be an effective...
Mar 6, 2007 | del.icio.us, internet marketing, marketing, social bookmarking, social media, web marketing, web site marketing
Yesterday marked out 80th blog post. We’re proud of that because it really took us quite a while to get the hang of it, but we’re on a roll now. If you’ve been reading this blog for a while, then we thank you for sticking with us. If you’re...
Mar 5, 2007 | CMS, content, content creation, content management system, internet marketing, search engine marketing, search engine optimization, search marketing, SEO, web marketing, web site marketing
I have had a fair amount of experience working on optimizing web sites that were built on top of some kind of sophisticated content management systems (CMS), and my first thought is almost always the same: man, I wish they had contacted me before BEFORE building the...
