Dec 4, 2007 | ad writing, advertising, copywriting, Google Adwords, internet marketing, marketing, paid search, pay-per-click, PPC, search engine marketing, web site marketing, Yahoo Search Marketing
The human mind is a wondrous and complicated thing. It is also completely unpredictable. When it comes to writing ads for paid search marketing, you might think you know what copy will cause people to click your ad…but you really don’t. We’ve...
Nov 5, 2007 | business advice, communications, internet marketing, marketing
Hey, we’re not just Internet marketers – we’re also business men. And our point in this blog is to teach you all that we can not just about Internet marketing, but about lessons we learn and experiences we have along the way. We just had a real life...
Aug 13, 2007 | advertising, internet marketing, marketing, Nashville, paid search, search engine marketing, search engine optimization, SEO
Work Media has opened up shop at our new offices on 2nd Ave. in Nashville. We have a “sister company” now, in Frank/Best International (“FBI”), a successful advertising agency with some very large clients that include Honda Power Equipment and...
May 16, 2007 | advertising, charity, email marketing, environmentalism, internet marketing, marketing, pr, Publicity, social media
It is possible to weld the core business motive of generating profit with virtues such as charity and environmentalism. Not only is it possible, it is advisable.If you incorporate an element of charity into a marketing campaign, such as giving a percentage of earnings...
May 2, 2007 | ad networks, advertising, internet marketing, marketing, paid search, pay-per-click, PPC, search marketing, sponsored search, web site marketing
You’ve probably heard that Google has recently purchased Double Click, an ad network management company. Well, in keeping pace, Yahoo! has just announced the purchase of Right Networks, an online ad exchange. Both deals greatly increase the respective...
Apr 17, 2007 | advertising, conversion strategy, marketing, search marketing, TV advertising, web marketing
You need to think of all of your marketing efforts as an integrated campaign – TV, radio, print, search, online content networks…it all needs to support one another, and it all needs to be tightly focused on achieving some kind of objective.Now that video...
