Jan 8, 2008 | gadget, google, internet marketing, mashup, online branding, widget
A “widget” is a program that runs inside a browser or on a user’s desktop (such as when running Google Desktop) that provides extra functionality for the user. Widget creation is a hot trend in online marketing these days. They are generally written...
Jul 20, 2007 | advertising, banner ads, Branding, internet marketing, online branding, search engine marketing, search marketing
LowerMyBills.com has raised quite a stir in the world of online advertising the last few years for its crazy ads featuring people dancing or creatures acting goofy. The company spends $80 million/year online running those ads. But it has paid off because the company...
Feb 22, 2007 | ad writing, content creation, copywriting, internet marketing, marketing, online branding, web marketing, web site marketing
A.I.D. Attention, interest, desire.This is a classic direct marketing formula that, if you apply it to your online marketing, will make you much more successful. Today’s blog is a lesson in applying this formula to your Internet marketing.The...
Jan 23, 2007 | brand, Branding, internet marketing, online branding, search engine marketing, search engine optimization, search marketing, sem, SEO
We are currently managing a pay-per-click campaign for a client that is going well in terms of driving traffic to his site, but poorly in terms of conversions. The problem is that our client’s web site does not look as professional as his competitors. This got...
Dec 13, 2006 | brand, Branding, internet marketing, marketing, online branding, social media, surveys, Yahoo
According to Online Media Daily, Yahoo! and Create With Context surveyed 2,261 customers who had recently engaged in an online transation such as consumer electronics, automobiles, hotels or loans. Their conclusion was that 40% of those surveyed could be classified as...
