Jun 10, 2008 | search engine marketing, search engine optimization, SEO, web marketing, web site marketing
SEO is a confusing service to purchase. Talk to ten different companies and you’ll hear much of the same thing, yet get ten wildly different prices.So here is a list of seven questions that will help you make the determination of what firm to hire. 1. How many...
Jun 6, 2008 | paid search, pay-per-click, PPC, return on investment, roi, search engine marketing, sem, sponsored search
I was having a conversation with my brothers this morning, and a thought popped in my mind that I thought I would share. Much of what we do here at Work Media is based around the idea of maximizing our clients’ ROI, or return on investment. Our clients give us...
May 22, 2008 | advertising, paid search, pay per click firm, pay per click management, pay-per-click, PPC, search engine marketing, sem, SEO, web site marketing
These days, anyone can set up a paid search account and call himself a pay per click expert. But there is a big difference between knowing how to set up an account and knowing how to maximize the profitability of that account. Before you hire anyone to manage your pay...
May 16, 2008 | internet marketing, pay per click management, pay-per-click, PPC, search engine marketing, sem, sponsored search, web site marketing
You have to have patience when running a paid search campaign. Here is a real world example, from our own Google AdWords campaign. We are running a promotion right now whereby we are doing free optimization analyses. We’re using AdWords ads, targeted to our...
May 14, 2008 | keywords, search engine marketing, search engine optimization, search engine rankings, sem, SEO
If you are thinking of working with a search engine optimization company and they tell you they can have your site ranked on the first page of Google within a week…you need to step back and ask yourself what you are really getting. Yes, it is probably possible...
Apr 24, 2008 | internet marketing, landing page, paid search, pay-per-click, PPC, search engine marketing, sem
The topic of today’s post may seem obvious. I mean, who wouldn’t make sure their landing pages work before launching a pay per click campaign? Well, we do make the assumption that you would test your pages before launching the campaign…but what about...
