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Ready, Fire, Aim – the Right Way to Launch a Paid Search Campaign

‘Hope everybody had a fantastic Thanksgiving. I headed down to Memphis to spend a few days at my in-laws’. I lived in Memphis for several years. The city has gotten some bad press recently because of its’ crime rate, but it’s a great city with...

Google Changes Site-Targeted AdWords Campaigns

Google has changed the name of its “site-targeted” AdWords campaigns to “placement-targeted.” We’re not sure of the reason behind the name because it’s the same thing it was before – a way for advertisers to advertise on...

Powerful Search Engine Advice Straight from the Source

Matt Cutts is an engineer with Google who has become quite famous within the Internet marketing community for his blog posts that help online marketers better understand how Google works. A recent MediaPost article focusing on tips culled from various Cutts blog posts...

Search Engine Marketing – You Get What You Pay For

Work Media is in business to provide top quality search engine marketing services – both organic and paid – for a fair rate. Unfortunately, our fair rate often seems very high to people we talk to who don’t realize how much work is involved in the...

Fight the Power – Dealing with the Search Engine Ranking Shakeup

Recent search engine updates are causing havoc. They are completely wrecking people’s lives and causing babies to starve in third world countries. They are probably responsible for the draught in the Southeast U.S. as well as the California wildfires.Okay, so we...

Targeted Online Advertising with Facebook

Facebook has just released a new advertising platform called Flyers Pro ads intended specifically for serving targeted ads to Facebook users. Rather than serving ads based on keywords, like search ads, the ads are served based on user profiles. For example, you can...