Apr 23, 2007 | internet marketing
Jerry Work here again. This weekend we succesfully produced the newest member of our family, Elizabeth Skyler Work, born 6:03PM Friday evening, weighing in at a healthy 7 pounds, 7 ounces, and 20.5 inches. Here is a picture of our family – my wife, Wendi, my...
Apr 19, 2007 | internet marketing
Jerry Work here. These are exciting days around the Work Media headquarters. We have begun a search engine marketing consulting assignment for Bentley Systems, a CAD software company based in Philadelphia that is one of the most respected companies in the industry....
Apr 18, 2007 | internet marketing, paid search, pay-per-click, PPC, search engine marketing, search marketing, sem, sponsored search, web marketing, web site marketing
While discussing the proper strategy for a new client who is in a brand new market, we realized that paid search would work, but that we would have to go about things a different way. The problem is there is no search traffic of any significance directly related to...
Apr 17, 2007 | advertising, conversion strategy, marketing, search marketing, TV advertising, web marketing
You need to think of all of your marketing efforts as an integrated campaign – TV, radio, print, search, online content networks…it all needs to support one another, and it all needs to be tightly focused on achieving some kind of objective.Now that video...
Apr 13, 2007 | Google Adwords, internet marketing, paid search, pay-per-click, PPC, search engine marketing, search marketing, sem, sponsored search, web marketing, web site marketing, Yahoo Search Marketing
If you are on a very limited search engine marketing budget, you face two options when it comes to budgeting: either spread your budget out over the whole month (divide your monthly budget by 30) or spend it until it’s gone, regardless if you use up your budget...
