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Creating Draft Campaigns in Google AdWords Editor

Google AdWords Editor lets you create draft accounts, which are accounts that do not get uploaded when you click the button to post selected changes. The reasons you would want to set up a draft account are numerous, including:You want to build out a new campaign and...

Creating Site-Targeted Campaigns with Google AdWords Editor

Continuing with our Google Power Users series focusing on the Google AdWords Editor…Google AdWords Editor can be used to quickly set up site-targeted campaigns. To do so, follow these steps:1. Right-click on the account name in the left-hand menu.2. Click...

Using Google AdWords Editor to Quickly Set Up Separate Search and Content Campaigns

Here is a quick tip on using AdWords Editor for setting up separate search and content campaigns.Google’s AdWords Editor application is not without its bugs. One thing we would really like to be able to quickly do is create a copy of a campaign and then change...

Splitting Up Your Search and Content Campaigns for Maximum ROI

Today we’re going to start a new series of blog posts – the Google Power Users Series. We’re going to be focusing on strategies and techniques to get the most work done in the least of amount of time, while maximizing your campaign performance. So...

Work Media's Business Expansion

Work Media has opened up shop at our new offices on 2nd Ave. in Nashville. We have a “sister company” now, in Frank/Best International (“FBI”), a successful advertising agency with some very large clients that include Honda Power Equipment and...

Blogging – Mailing it in

Jerry Work here. Man, I really “mailed it in” in my last blog post. In other words, I basically just slapped some words down to get something out, but did not put much real effort into it. But sometimes you have to do that just to keep the thing going. The...