Aug 13, 2007 | advertising, internet marketing, marketing, Nashville, paid search, search engine marketing, search engine optimization, SEO
Work Media has opened up shop at our new offices on 2nd Ave. in Nashville. We have a “sister company” now, in Frank/Best International (“FBI”), a successful advertising agency with some very large clients that include Honda Power Equipment and...
Jul 30, 2007 | blog marketing, Blogging, blogging advice, blogging service, content creation, internet marketing, web site marketing
Jerry Work here. Man, I really “mailed it in” in my last blog post. In other words, I basically just slapped some words down to get something out, but did not put much real effort into it. But sometimes you have to do that just to keep the thing going. The...
Jul 23, 2007 | google, Google Adwords, internet marketing, paid search, pay-per-click, PPC, search marketing, search query performance, web site marketing
There is a fine line between running ads for enough keywords in your paid search account to generate sufficient traffic and running so many that you generate junk traffic. Unless you only use exact match (or the equivalent). But there are so many variations of...
Jul 20, 2007 | advertising, banner ads, Branding, internet marketing, online branding, search engine marketing, search marketing
LowerMyBills.com has raised quite a stir in the world of online advertising the last few years for its crazy ads featuring people dancing or creatures acting goofy. The company spends $80 million/year online running those ads. But it has paid off because the company...
Jul 19, 2007 | google, Google Adwords, Google Analytics, internet marketing, paid search, pay-per-click, PPC, search engine marketing, sponsored search, web marketing
There seem to be some technical issues going on at Google related to reporting. We have one client who is unable to change the range of data reported in his control panel. To see a specific range of data, he has to go through the full process of creating a report....
Jul 13, 2007 | google, internet marketing, paid search, pay-per-click, PPC, search engine marketing, search marketing, sem, sponsored search
Well, we’ve done it – we went a whole month between blog posts. I am definitely not proud of that fact. Hey, business is good, but that’s no excuse to let our blog die. So let’s try this again.One problem we’ve had with Google up to this...
