Nov 3, 2008 | paid search, pay-per-click, PPC, ppc search engine positioning, sponsored search
We have written a new article about PPC search engine marketing positioning that you should check out. This is an area where a lot of beginning pay per click advertisers struggle. To summarize the article: don’t get caught up in trying to position your ad at the...
Jul 3, 2008 | google, Google Adwords, internet marketing, paid search, pay per click management, pay-per-click, PPC, search engine marketing, sem
Quick Tip: For the first couple of weeks after launching a new AdWords campaign, watch your keywords every day to make sure they are still online.It’s easy to feel like you’ve accomplished something after setting up an AdWords campaign and beginning the...
Jun 27, 2008 | Google Adwords, internet marketing, keyword research, keywords, paid search, pay-per-click, search engine marketing, search engine optimization
The very best source of keyword data for your search engine optimization campaign may be your own paid search campaign. We use keyword research tools such as NicheBot.com a lot, especially early in the life of an SEO campaign. The problem is the data generated by such...
Jun 12, 2008 | internet marketing, mobile pay per click, paid search, PPC, presidential primaries, search engine marketing, search engine optimization, SEO
There are some important lessons to be learned from the presidential primaries that relate directly to search engine marketing:1. Successful search engine marketing requires diligence.2. You must make the most of the visits to your web site.For example, in the...
Jun 6, 2008 | paid search, pay-per-click, PPC, return on investment, roi, search engine marketing, sem, sponsored search
I was having a conversation with my brothers this morning, and a thought popped in my mind that I thought I would share. Much of what we do here at Work Media is based around the idea of maximizing our clients’ ROI, or return on investment. Our clients give us...
May 22, 2008 | advertising, paid search, pay per click firm, pay per click management, pay-per-click, PPC, search engine marketing, sem, SEO, web site marketing
These days, anyone can set up a paid search account and call himself a pay per click expert. But there is a big difference between knowing how to set up an account and knowing how to maximize the profitability of that account. Before you hire anyone to manage your pay...
