Apr 25, 2007 | internet marketing, pay-per-click, PPC, search engine marketing, search marketing, sem, sponsored search, web marketing, web site marketing
Here are some quick, non-mathematical thoughts regarding your bidding strategy.There is a fair amount of research that indicated that, in general, the higher your ad ranking on a search engine results page, the higher your conversion rate. So there’s one...
Apr 18, 2007 | internet marketing, paid search, pay-per-click, PPC, search engine marketing, search marketing, sem, sponsored search, web marketing, web site marketing
While discussing the proper strategy for a new client who is in a brand new market, we realized that paid search would work, but that we would have to go about things a different way. The problem is there is no search traffic of any significance directly related to...
Apr 13, 2007 | Google Adwords, internet marketing, paid search, pay-per-click, PPC, search engine marketing, search marketing, sem, sponsored search, web marketing, web site marketing, Yahoo Search Marketing
If you are on a very limited search engine marketing budget, you face two options when it comes to budgeting: either spread your budget out over the whole month (divide your monthly budget by 30) or spend it until it’s gone, regardless if you use up your budget...
Apr 10, 2007 | internet marketing, landing page, pay-per-click, PPC, search engine marketing, search marketing, sem, sponsored search, web site marketing
We recently came upon a web site with some interesting content: http://www.marketingexperiments.com. This site runs experiments to find marketing techniques that work well. The following...
Mar 28, 2007 | google, Google Adwords, internet marketing, paid search, pay-per-click, PPC, search engine marketing, search marketing, sem, web site marketing
Knowing what hours of the day your pay-per-click ads are running and when in the day you are generating the most clicks is very useful information to know. For instance, it may be the case that your ads are not running at all part of the day because your budget is...
Mar 22, 2007 | advertising, internet marketing, marketing, pay-per-click, PPC, search engine marketing, search marketing, sem, sponsored search, web marketing, web site marketing
Pay-per-click marketing is a fantastic way to engage in a targeted advertising campaign – this you probably already know. But what most people don’t think about is what a quick and cost-effective testing ground search engine marketing is.For example, if...
