615-745-3094 info@workmedia.net

The Simple Secret to Ultimate Online Marketing Success

You probably don’t realize it, but you have the ultimate tool for business success right in front of you. Assuming you sell a reasonably high quality product or service, all you have to do to be successful is get people to your web site and then use the words on...

Chronicling the Development of a Google AdWords Management Application – Trying to Finish

Yes, after all these months, we are still trying to finish the Google AdWords management application. Some time in late November, I decided that it was just going to take me too long to finish and stabilize the program myself. So I decided it was time to seek some...

Do Not Fear the Missing Google Rankings

We have recently begun being more aggressive promoting our own web site. We have very strong rankings for search engine marketing related keywords that contain the word “Nashville”, which is generally where we advise businesses with a brick-and-mortar...

Search Engine Marketing: Going Wide Versus Going Deep

We are in discussions to provide search engine marketing services to a company with a very significant presence in numerous Latin American countries. One of their primary competitors has been making extensive use of Google’s content network to distribute its...

Shopper Frustration: Local Businesses Losing Sales by not Using the Web

Local businesses are losing sales by not taking advantage of the Web as a sales tool. No, this is not based on any kind of poll or data analysis. It’s based purely on my own experiences. It is usually the case that for every one person who experiences a problem,...

Managing a Paid Search Campaign: The Importance of Goals

I’m still working on the specs for our Google AdWords management application. I have to say…even just doing specs for something like this is a laborious task. Trying to get everything out of my head and onto paper that I want the application to do is...