Jun 12, 2008 | internet marketing, mobile pay per click, paid search, PPC, presidential primaries, search engine marketing, search engine optimization, SEO
There are some important lessons to be learned from the presidential primaries that relate directly to search engine marketing:1. Successful search engine marketing requires diligence.2. You must make the most of the visits to your web site.For example, in the...
Jun 10, 2008 | search engine marketing, search engine optimization, SEO, web marketing, web site marketing
SEO is a confusing service to purchase. Talk to ten different companies and you’ll hear much of the same thing, yet get ten wildly different prices.So here is a list of seven questions that will help you make the determination of what firm to hire. 1. How many...
Jun 6, 2008 | paid search, pay-per-click, PPC, return on investment, roi, search engine marketing, sem, sponsored search
I was having a conversation with my brothers this morning, and a thought popped in my mind that I thought I would share. Much of what we do here at Work Media is based around the idea of maximizing our clients’ ROI, or return on investment. Our clients give us...
Jun 4, 2008 | analytics, conversion strategy, Google Analytics, internet marketing, statistics, tracking, web site marketing
You need to pay close attention to what your Web site statistics are telling you. There are pieces to a story buried in your data. The more you dig, the more of that story you will learn. For example, here are some of the types of things you can learn:What keywords...
May 29, 2008 | internet marketing, link bait, linking, real simple syndication, RSS, search engine optimization, SEO, web site marketing
RSS, or “Real Simple Syndication,” is a file format that allows for the streaming of text Web content. It has two primary uses in the field of marketing, and you should probably make use of both. The two uses are to stream content from other Web publishers...
