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Things to Test in Your Paid Search Ad Copy

The human mind is a wondrous and complicated thing. It is also completely unpredictable. When it comes to writing ads for paid search marketing, you might think you know what copy will cause people to click your ad…but you really don’t. We’ve...

Internet Marketing Nuggets and a Bit About Football

Just a few nuggets of information for your reading pleasure:In a continuing push to give advertisers more options and control, Google has released a new feature for the AdWords interface that allows advertisers to create a campaign template that can be used to quickly...

Ready, Fire, Aim – the Right Way to Launch a Paid Search Campaign

‘Hope everybody had a fantastic Thanksgiving. I headed down to Memphis to spend a few days at my in-laws’. I lived in Memphis for several years. The city has gotten some bad press recently because of its’ crime rate, but it’s a great city with...

Google Changes Site-Targeted AdWords Campaigns

Google has changed the name of its “site-targeted” AdWords campaigns to “placement-targeted.” We’re not sure of the reason behind the name because it’s the same thing it was before – a way for advertisers to advertise on...

Powerful Search Engine Advice Straight from the Source

Matt Cutts is an engineer with Google who has become quite famous within the Internet marketing community for his blog posts that help online marketers better understand how Google works. A recent MediaPost article focusing on tips culled from various Cutts blog posts...