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Is Google Saying Links Are Not Important?

Do links still work? Google publishes a Webmaster Guidelines document intended to give web site owners clues as to what they should do to rank well in its search engine. There has been some commotion in the online marketing industry about the removal of some copy that...

Call a Search Engine Marketing Company Before You Buy TV Airtime!

Today’s Squidoo lens is about landing page design.Look, I know when you think about search engine marketing companies, you are not thinking about airtime for TV commercials. But the fact is, working with Google account reps, a well-qualified search engine...

Time to Break Out the Flash? Hell No!

Some news came out recently that Google and Adobe are working together to make Flash-based web sites indexable. So…it’s safe to start building sites in Flash now, since Google will be able to index and rank them, right?Forget about it. Unless you already...

Early AdWords Campaign Awareness

Quick Tip: For the first couple of weeks after launching a new AdWords campaign, watch your keywords every day to make sure they are still online.It’s easy to feel like you’ve accomplished something after setting up an AdWords campaign and beginning the...

Don't be Discouraged by the Google Dance

Man, achieving a very high ranking in Google for desirable keywords can be tough. We have been heavily promoting our site for a few select keywords and are right on the cusp of positioning ourselves the way we want, but Google keeps bouncing us around. Now, I will say...

Internet Marketing Update

We have been hard at work for weeks now on a couple of projects that are taking way longer than expected to complete…but that’s just life, I guess. We are currently finishing up our newest book, tentatively titled something like “Winning the Pay per...