Jun 16, 2008 | ad writing, blog, blog management, Blogging, blogging advice, content creation, internet marketing, search engine marketing
I’m typing this on my laptop on the way to the office (I commute with my brothers most days, which often gives me the opportunity to work in the car), typing as fast as I can because my battery is going dead. This is the place where my type out most of my blogs....
Jun 12, 2008 | internet marketing, mobile pay per click, paid search, PPC, presidential primaries, search engine marketing, search engine optimization, SEO
There are some important lessons to be learned from the presidential primaries that relate directly to search engine marketing:1. Successful search engine marketing requires diligence.2. You must make the most of the visits to your web site.For example, in the...
Jun 4, 2008 | analytics, conversion strategy, Google Analytics, internet marketing, statistics, tracking, web site marketing
You need to pay close attention to what your Web site statistics are telling you. There are pieces to a story buried in your data. The more you dig, the more of that story you will learn. For example, here are some of the types of things you can learn:What keywords...
May 29, 2008 | internet marketing, link bait, linking, real simple syndication, RSS, search engine optimization, SEO, web site marketing
RSS, or “Real Simple Syndication,” is a file format that allows for the streaming of text Web content. It has two primary uses in the field of marketing, and you should probably make use of both. The two uses are to stream content from other Web publishers...
May 16, 2008 | internet marketing, pay per click management, pay-per-click, PPC, search engine marketing, sem, sponsored search, web site marketing
You have to have patience when running a paid search campaign. Here is a real world example, from our own Google AdWords campaign. We are running a promotion right now whereby we are doing free optimization analyses. We’re using AdWords ads, targeted to our...
May 6, 2008 | google, internet marketing, Microsoft, Yahoo
We have been hard at work for weeks now on a couple of projects that are taking way longer than expected to complete…but that’s just life, I guess. We are currently finishing up our newest book, tentatively titled something like “Winning the Pay per...
