Feb 27, 2007 | ad writing, advertising, content, content creation, conversion strategy, copywriting, internet marketing, marketing
When writing copy for your web site (or any other marketing piece), don’t assume that the reader will understand why he should do business with you. Don’t overestimate the intelligence of the reader. Write in such a way that a person who doesn’t know...
Feb 26, 2007 | internet marketing, paid search, pay-per-click, PPC, search engine marketing, search marketing, sem, sponsored search, Yahoo, Yahoo Search, Yahoo Search Marketing
Yahoo has gotten overly strict in its attempt to only allow relevant sponsored search ads. We are finding that a lot of terms that are not directly related to the specific product or service are being automatically denied. We think this is short-sighted, because it...
Feb 22, 2007 | ad writing, advertising, content, content creation, conversion strategy, copywriting, internet marketing, web marketing, web site marketing
Yesterday’s post got us into that direct marketing kind of mode. The weather in Nashville was beautiful so I (Jerry) spent some time in the afternoon sitting outside reading a Dan Kennedy book, No B.S. Wealth Creation for Entrepreneurs. Highly recommended, as...
Feb 22, 2007 | ad writing, content creation, copywriting, internet marketing, marketing, online branding, web marketing, web site marketing
A.I.D. Attention, interest, desire.This is a classic direct marketing formula that, if you apply it to your online marketing, will make you much more successful. Today’s blog is a lesson in applying this formula to your Internet marketing.The...
Feb 20, 2007 | Google Adwords, internet marketing, Microsoft adCenter, paid search, pay-per-click, PPC, sem, web site marketing, Yahoo Search Marketing
Keyword tracking is very important to the success of a pay-per-click advertising campaign. If you have a conversion event page on your site, such as a thank you page or order confirmation page, you can measure your exact return on investment (ROI) or return on ad...
Feb 19, 2007 | internet marketing, keyword research, keywords, Microsoft adCenter, MSN, MSN Labs, paid search, pay-per-click, PPC, search engine marketing, search marketing, sem
We have been doing a lot of pay-per-click campaign management that spans all three major search engines: Google, Yahoo, and MSN. We’ve always done Google, but with the newness of the Yahoo and MSN ad interfaces, it has given us the opportunity to learn some new...
